How much does it cost to advertise on YouTube
Posted: Tue Jan 28, 2025 4:26 am
The cost of advertising on YouTube will depend on how and where you place it - at the beginning of the video, or directly inside the video. Let's look at various options for placing advertising on YouTube with approximate prices, as well as the advantages and disadvantages of one or another method.
TrueView In-Stream
Video advertising that runs at the beginning leads for commercial real estate of a YouTube video is called pre-roll, during viewing - mid-roll, at the end - post-roll. It can only be seen in videos of those channels that are created to make money directly from the content. The frequency of turning on a YouTube advertising video depends on the channel owner's wishes. It is played in embedded players on Adwords KMS partner sites and in the YouTube application.
Advertising on YouTube_In-Stream
Advertising is considered effective if the user has watched the video in full or spent more than 30 seconds on it (for long videos) or performed certain actions (clicked on a link to go to a channel, website or a specific video). Each of these steps is considered confirmation of viewing, which is subsequently paid for.
Types of interaction with the video:
mouse click on the channel name;
mouse click on the call to action overlay;
transition to the advertiser's website;
Clicking on the banner accompanying the video. If the banner is not loaded, thumbnails of the videos of the channel containing the advertising video are displayed.
Advertising on YouTube_TrueView In-Stream
On average, the price for each view is 1-2 rubles excluding VAT.
The recommended length of a video is 12 to 30 seconds. The first 5 to 10 seconds should be dedicated to focusing on the product or service. This will help improve interaction with the audience. This part of the video should include all YouTube resources: an accompanying banner, overlays with a call to action, well-thought-out display URLs. Traffic should be directed to a branded channel. This will help strengthen audience loyalty before moving on to the corporate website.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153398
Unskippable preroll
Such videos are called "Bumper Ads" in the Adwords interface. These ads can appear at the beginning, middle, or end of YouTube videos, as well as on the content network.
You can't opt out of watching such video ads. They last a maximum of 6 seconds (compare with TrueView video ads, where you can't skip 5 seconds). The difference from the previous tool is in the payment method - for every thousand impressions (according to the CPM model).
When you start creating a new video campaign in Adwords, you need to select the desired radio button to set up the display of such ads.
TrueView In-Stream
Video advertising that runs at the beginning leads for commercial real estate of a YouTube video is called pre-roll, during viewing - mid-roll, at the end - post-roll. It can only be seen in videos of those channels that are created to make money directly from the content. The frequency of turning on a YouTube advertising video depends on the channel owner's wishes. It is played in embedded players on Adwords KMS partner sites and in the YouTube application.
Advertising on YouTube_In-Stream
Advertising is considered effective if the user has watched the video in full or spent more than 30 seconds on it (for long videos) or performed certain actions (clicked on a link to go to a channel, website or a specific video). Each of these steps is considered confirmation of viewing, which is subsequently paid for.
Types of interaction with the video:
mouse click on the channel name;
mouse click on the call to action overlay;
transition to the advertiser's website;
Clicking on the banner accompanying the video. If the banner is not loaded, thumbnails of the videos of the channel containing the advertising video are displayed.
Advertising on YouTube_TrueView In-Stream
On average, the price for each view is 1-2 rubles excluding VAT.
The recommended length of a video is 12 to 30 seconds. The first 5 to 10 seconds should be dedicated to focusing on the product or service. This will help improve interaction with the audience. This part of the video should include all YouTube resources: an accompanying banner, overlays with a call to action, well-thought-out display URLs. Traffic should be directed to a branded channel. This will help strengthen audience loyalty before moving on to the corporate website.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153398
Unskippable preroll
Such videos are called "Bumper Ads" in the Adwords interface. These ads can appear at the beginning, middle, or end of YouTube videos, as well as on the content network.
You can't opt out of watching such video ads. They last a maximum of 6 seconds (compare with TrueView video ads, where you can't skip 5 seconds). The difference from the previous tool is in the payment method - for every thousand impressions (according to the CPM model).
When you start creating a new video campaign in Adwords, you need to select the desired radio button to set up the display of such ads.