The Power of Trigger-Based Emails in Reactivating Dormant Leads
Posted: Tue Jan 28, 2025 4:30 am
from open space to “ alone together ”, this “new normal” seems to have an obvious advantage for the media (and streaming services and social networks): our audiences were locked up with their televisions, smartphones, tablets, and some were able to follow programs live , unconstrained by their professional schedules.
In a few weeks of confinement, Disney+ reached gambling data malaysia 50 million subscribers worldwide, 2 years ahead of schedule, and 47.7 million French people gathered in front of the TV every day (+12% compared to a normal period, we even reached +46% among 15-24 year-olds), and this for almost an hour more than before Covid-19. The share of news increased from 16% to 23% in the content consumed. In this forced confinement, linear television and radio keep company, livestreaming allows us to follow live the world's shift into a crisis never experienced before. The key technological trends shaping the global economy are suddenly accelerated by Covid-19.
Source: IABM, Microsoft, FT, ESPN, Magna, Statista, Nielsen
Barely having arrived in the "Digital first", the media find themselves facing the "Virtual first". With TV shows transformed into Instagram Direct, Facebook or Twitch Live and journalists in duplex from their living room, the teams adapt to the disruption of the world and the reductions in staff and resources, while maintaining the " continuity of production ". Creativity is born from constraint and has given rise to new formats, lighter, more spontaneous, and above all more interactive .
Collaboration, information exchange, partnerships
In a few weeks of confinement, Disney+ reached gambling data malaysia 50 million subscribers worldwide, 2 years ahead of schedule, and 47.7 million French people gathered in front of the TV every day (+12% compared to a normal period, we even reached +46% among 15-24 year-olds), and this for almost an hour more than before Covid-19. The share of news increased from 16% to 23% in the content consumed. In this forced confinement, linear television and radio keep company, livestreaming allows us to follow live the world's shift into a crisis never experienced before. The key technological trends shaping the global economy are suddenly accelerated by Covid-19.
Source: IABM, Microsoft, FT, ESPN, Magna, Statista, Nielsen
Barely having arrived in the "Digital first", the media find themselves facing the "Virtual first". With TV shows transformed into Instagram Direct, Facebook or Twitch Live and journalists in duplex from their living room, the teams adapt to the disruption of the world and the reductions in staff and resources, while maintaining the " continuity of production ". Creativity is born from constraint and has given rise to new formats, lighter, more spontaneous, and above all more interactive .
Collaboration, information exchange, partnerships