Effectiveness has long been the golden egg of global companies. If you make your company operate at optimal effective levels, you will be successful, right? Not exactly. Success in business no longer depends exclusively on effectiveness: more and more CEOs are realizing that efficiency is also imperative for the company to reach the level of effectiveness it needs.
Years ago, in the absence of technology and connectivity, effectiveness was at the core of a business. Consumers demanded less and instant gratification was not important. Companies did not have a set time to create and deliver a product or service, as long as it was delivered effectively.
Today, however, the business world moves too fast ; there are greater demands from customers, who expect delivery in seconds, not months. Companies that fail to adjust their strategies for the long term (no matter how effective) are falling behind. The flexibility and agility of the modern world requires more than just effectiveness – it needs efficiency.
Efficiency cannot work alone
Despite the overwhelming need for efficiency, it can’t work on its own either. Efficiency without effectiveness is as null and void as the other way around. There’s no point in delivering a product quickly qatar phone number data if it hasn’t been designed to meet the needs of consumers. Customer experience is the key to business success , and businesses need to ensure they have agile and flexible plans in place to get products out the door, but they also need to ensure their products deliver what’s expected of them.
The need for efficiency and effectiveness
To ensure business success today, CEOs must look at effectiveness and efficiency in their processes, but not separately. Effective effectiveness is the only way for companies to position themselves in today's market.
Business leaders must ensure their processes work together on a daily basis to not only survive in the marketplace, but to thrive.
A big part of achieving this essential balance is understanding and embracing new technologies to create products that add value to customers. At Hubspot’s Inbound 2017 conference, the main topic was empathy and how to use technology to improve the customer experience.
If you missed this amazing event, there’s still time to attend The Inbounder Global Conference 2018. You’ll get the recipe for success in the modern business world.