Was the hotdog price going up?

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The benefits don’t just stop there. With this modern solution to calling, you get simple phone menus coupled with smart lead-based routing that streamlines the entire call experience, both for your team and customers.

Your pipeline grows. Your budget enjoys a sigh of relief. And your team loves the setup for all its simplicity.

Picturing how all this would look for you? Get a free 14-day trial today, no strings attached, to test it out in real-time.Let me tell you about a founder who actually stuck to his values.

You’ve probably been to a Costco (or at least heard of their $1.50 hotdog combo). What you might not know is that this ridiculously cheap meal deal hasn’t budged a penny since 1985.

Why? Because Costco’s founder, Jim Sinegal, apparently takes promises very seriously.

In 2018, when CEO Craig Jelinek suggested raising the price of the famous hot dog deal because they were losing money on it, Sinegal reportedly said, “If you raise (the price of the) effing hot dog, I will kill you. Figure it out.”

Was he kidding? Maybe.

“Do the right thing” is one of Costco’s core values. For Sinegal, that meant keeping a promise to customers, even when it didn’t make much financial sense. But today, Costco is the third-largest retailer in the U.S. Coincidence? Or does sticking to your values actually play a part in your company’s success?

And, here’s the real question: Are values essential for albania telegram data scaling your business, or are they just a fluffy marketing thing you slap on your website once you’ve “made it”?

What are Core Values and Why Do You Need Them?
Your core values are what you (supposedly) value most as a group or company—the non-negotiables, the hill you’d die on.

But to be honest, in my first couple of startups, I thought core values were total fluff. I had more important, more tactical things to do as a founder!

Turns out, I was wrong. Defining your core values early is one of the most tactical things you can do to scale your business operations as your company grows.