But Does Founder-Led Content Actually Work?
Posted: Tue Jan 28, 2025 4:57 am
Once I began recording my thoughts in voice memos, I realized that I could publish them on YouTube if I recorded them on video instead.
To make my life even easier, I would record my YouTube videos right after a call with a customer so that the story was fresh in my mind. Creating content is far less daunting when it only costs an extra 10 minutes at the end of a phone call.
As the business grew and we hired more marketing-focused people, we added more pieces to the content machine. We were able to turn any YouTube video into a blog, podcast episode, and gated content like ebooks, which allowed us to sign up subscribers for more of our content.
We organically stumbled onto a practice now known as “content repurposing,” or using one piece of content in many different formats to get more mileage out of it.
Start by learning where your customers spend time most and meeting them there. For Close, it was YouTube. For your startup, it might be LinkedIn, Twitter, or TikTok.
If you can find your own path of least resistance to south korea telegram data creating content, you can make the time. Breaking through the first bottleneck is the hardest. Do what you can at first, then add more pieces later.
In all honesty, investing the time to produce founder content has been a struggle for me over the years. My motivation and willingness to prioritize content has ebbed and flowed based on other stressors, both in the business and life in general.
After many years of going all-in on content, I eventually became burnt out and handed the reins over to a content marketing staff to keep the strategy alive without me—a move that, as always, came with its own set of problems. But that is a story for a future article.
Hey, it worked for us.
To make my life even easier, I would record my YouTube videos right after a call with a customer so that the story was fresh in my mind. Creating content is far less daunting when it only costs an extra 10 minutes at the end of a phone call.
As the business grew and we hired more marketing-focused people, we added more pieces to the content machine. We were able to turn any YouTube video into a blog, podcast episode, and gated content like ebooks, which allowed us to sign up subscribers for more of our content.
We organically stumbled onto a practice now known as “content repurposing,” or using one piece of content in many different formats to get more mileage out of it.
Start by learning where your customers spend time most and meeting them there. For Close, it was YouTube. For your startup, it might be LinkedIn, Twitter, or TikTok.
If you can find your own path of least resistance to south korea telegram data creating content, you can make the time. Breaking through the first bottleneck is the hardest. Do what you can at first, then add more pieces later.
In all honesty, investing the time to produce founder content has been a struggle for me over the years. My motivation and willingness to prioritize content has ebbed and flowed based on other stressors, both in the business and life in general.
After many years of going all-in on content, I eventually became burnt out and handed the reins over to a content marketing staff to keep the strategy alive without me—a move that, as always, came with its own set of problems. But that is a story for a future article.
Hey, it worked for us.