Every type of marketing aims to attract the attention of people or customers. But while advertising typically tries to entice people to take immediate action, content marketing aims to appeal to people long before they actually become interested in the product. The aim is to reach people at every stage of the customer journey through exciting stories and content and to raise awareness of your company and your products.
Of course, you can also design a greece rcs data content marketing strategy to focus on selling products, but the usual intention is to generate interest, promote a brand, or create a positive association with a brand or product.
Especially if you are developing products that require explanation or if there is no one moment to buy, content marketing promises to be more successful and effective in the long term than paid advertising, which can result in large amounts of wastage. If your company tailors the content to a future target group, the potential customer will remember your brand at the right moment and choose the corresponding product.
The advantages of content marketing at a glance is aimed at a target group and aims to provide benefits works in all phases of the customer journey
is less intrusive and tends to be perceived less as advertising can amplify itself through viral effects harmonizes with SEO, PR and social media marketing.
At the same time, content marketing also has weaknesses.