Appetite: Customers’ preference to source and purchase online
Posted: Sun Dec 22, 2024 8:51 am
Ability: The abundance of technologies and tools to support international expansion strategies
How exactly can these 3A’s lead to success? The essential ingredients include (but are not limited to):
Audience definition: Arrive at a crystal-clear understanding of the market’s needs, preferences, and behaviors. Is there a demand for what you have to offer?
Competitive research: Define the competitive landscape, clarifying email marketing lists australia market trends, potential gaps for a product or service, pricing, and appetite. Is anyone else providing what you have to offer?
Local norms: Take the time to develop a clear understanding of local norms and cultures. Select and test tactics to reflect local behaviors and preferences.
Influencer research: Make sure to iidentify local influencers who align with your brand and target audience. Partnering with influencers not only allows you to leverage their reach and credibility; it helps you build trust within the local market. Their informed take on your product and how they position it with their audience can help frame your local messaging and approach.
Performance measurement: Track and analyze performance metrics and adapt based on your findings.
Getting s
tarted with international marketing
Tools
Some key tools for testing include Google Trends, Keyword Planner, Facebook advertising data, and Analytics to identify demand, competition, and trends for a given product or service in different regions.
For insights into local interests, you can also use SEMrush, BuzzSumo, or Ahrefs.
How exactly can these 3A’s lead to success? The essential ingredients include (but are not limited to):
Audience definition: Arrive at a crystal-clear understanding of the market’s needs, preferences, and behaviors. Is there a demand for what you have to offer?
Competitive research: Define the competitive landscape, clarifying email marketing lists australia market trends, potential gaps for a product or service, pricing, and appetite. Is anyone else providing what you have to offer?
Local norms: Take the time to develop a clear understanding of local norms and cultures. Select and test tactics to reflect local behaviors and preferences.
Influencer research: Make sure to iidentify local influencers who align with your brand and target audience. Partnering with influencers not only allows you to leverage their reach and credibility; it helps you build trust within the local market. Their informed take on your product and how they position it with their audience can help frame your local messaging and approach.
Performance measurement: Track and analyze performance metrics and adapt based on your findings.
Getting s
tarted with international marketing
Tools
Some key tools for testing include Google Trends, Keyword Planner, Facebook advertising data, and Analytics to identify demand, competition, and trends for a given product or service in different regions.
For insights into local interests, you can also use SEMrush, BuzzSumo, or Ahrefs.