What does not require labeling

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The legislation provides for some exceptions to labeling. You do not need to label a creative and assign it an identifier in the following cases:

Social advertising
We are talking about creatives that pursue socially significant goals or are aimed at charity. Social advertising can be distributed in various forms and by any means. Mandatory labeling is not provided in this case.

Social Media Promotion

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In MediaScout, for example, all creatives are marketing list of rv owners moderated before being posted, including checking for compliance with the criteria of social advertising. This aspect is analyzed by lawyers, taking into account the tasks that the advertiser seeks to solve by posting advertising materials:

gratuitous social assistance and protection of the population;

ensuring environmental safety or helping animals;

prevention of forms of behavior that are dangerous to society, violations of the law and antisocial behavior;

disease prevention, medical treatment, assistance to disabled people and people with limited capabilities;

encouraging active participation of citizens in elections and referendums;

Ensuring the prestige of state and municipal services, as well as professions associated with the achievement of socially important goals.

Promoting your own products to your customer base
For example, providing information to customers about new products using email newsletters or sending push messages to visitors to a corporate Internet resource.

Notifications in telegram

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When promoting third-party products via online mailings, creatives must be labeled.

SMS mailings also do not require labeling, since they do not fall under the scope of digital advertising.

Internet promotion within TV and radio programs
if it corresponds in form, size and sequence to advertising in terrestrial, cable and satellite broadcasting.

For example, if a TV show contains commercials, they are subject to labeling in accordance with the rules for TV advertising. When the show is later broadcast on the Internet, labeling of such creatives is no longer required.

In the case of advertising being shown as part of a live broadcast of television content on the Internet, marking must be carried out.

In this case, we can talk about a list of links in search results, bulletin boards (provided that they are not promoted for advertising purposes), official web resources of enterprises and informational and analytical articles.