Internet Advertising Trends of 2025
Posted: Tue Jan 28, 2025 6:08 am
Every year, the number of marketing tools grows, and audience behavior changes. Therefore, it is important for marketers and entrepreneurs to regularly review and adapt their business to new trends. Let's consider the main trends in digital marketing that are likely to be in demand in advertising in 2024.
Voice assistants
A study by M.Video - Eldorado revealed that in 2022 alone, about three million smart speakers with voice assistants were sold in Russia.
For marketers, this means that content can now be targeted not only at people, but also at programs. When material is adapted for use with voice assistants like Alice, Siri, or Marusya, it medicare leads email list allows users to save time and easily obtain the information they need.
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Phygital space
In recent years, we have become so accustomed to holding online meetings that it is no longer surprising to see events broadcast on YouTube. As a result, some organizers have started creating special interactive digital platforms where participants can virtually move around the conference or forum space, ask questions, and join in on presentations.
Sometimes, activities that are not available at physical events are organized for online audiences. This bridges the traditional gap between real and virtual experiences, creating so-called phygital projects. This allows businesses to effectively engage with customers, regardless of their location.
Phygital projects
Source: unsplash.com
Advertising and promotion through social media platforms
A study by the University of San Diego indicates that people absorb an average of 34 GB of information. To stand out in the crowd, companies are trying to create unique content:
Storyline. Posting on social media or making short videos with a beginning-middle-end structure keeps viewers interested in the story and waiting for the outcome. For example, crash test videos and event chronicles attract more views.
Variety of formats. In author Telegram channels, where texts predominate, it is important to create diverse content: photos, podcasts, video messages to attract the audience. Inviting to live broadcasts or meetings helps to create a closer community.
Cross-promotion. Motivating users to subscribe to the brand in different social networks and a blog. For example, inviting VK subscribers to subscribe to an email newsletter or directing Telegram subscribers to full interview texts on the website.
Video Marketing. Using videos on various platforms such as TikTok, YouTube Shorts and VK Clips remains relevant for attracting an audience. Short videos can be a source of income, and long ones, although they have fewer views, improve audience loyalty, allowing you to tell more about a product or demonstrate expertise.
Voice assistants
A study by M.Video - Eldorado revealed that in 2022 alone, about three million smart speakers with voice assistants were sold in Russia.
For marketers, this means that content can now be targeted not only at people, but also at programs. When material is adapted for use with voice assistants like Alice, Siri, or Marusya, it medicare leads email list allows users to save time and easily obtain the information they need.
Read also!
"Marketing Department KPI: 11 indicators and calculation example in 2025"
Read more
Phygital space
In recent years, we have become so accustomed to holding online meetings that it is no longer surprising to see events broadcast on YouTube. As a result, some organizers have started creating special interactive digital platforms where participants can virtually move around the conference or forum space, ask questions, and join in on presentations.
Sometimes, activities that are not available at physical events are organized for online audiences. This bridges the traditional gap between real and virtual experiences, creating so-called phygital projects. This allows businesses to effectively engage with customers, regardless of their location.
Phygital projects
Source: unsplash.com
Advertising and promotion through social media platforms
A study by the University of San Diego indicates that people absorb an average of 34 GB of information. To stand out in the crowd, companies are trying to create unique content:
Storyline. Posting on social media or making short videos with a beginning-middle-end structure keeps viewers interested in the story and waiting for the outcome. For example, crash test videos and event chronicles attract more views.
Variety of formats. In author Telegram channels, where texts predominate, it is important to create diverse content: photos, podcasts, video messages to attract the audience. Inviting to live broadcasts or meetings helps to create a closer community.
Cross-promotion. Motivating users to subscribe to the brand in different social networks and a blog. For example, inviting VK subscribers to subscribe to an email newsletter or directing Telegram subscribers to full interview texts on the website.
Video Marketing. Using videos on various platforms such as TikTok, YouTube Shorts and VK Clips remains relevant for attracting an audience. Short videos can be a source of income, and long ones, although they have fewer views, improve audience loyalty, allowing you to tell more about a product or demonstrate expertise.