Books on PR Every Manager Should Read
Posted: Tue Jan 28, 2025 6:38 am
The book "Fundamentals of PR in Business", edited by V. D. Solovey
This is a modern comprehensive guide to establishing public relations in business. It explains in a simple and accessible way the basic aspects of PR: reputation management, corporate network marketing contact list responsibility, public relations tools and technologies, organizational types of PR structures, PR connections with the media, information field analysis, etc.
Fundamentals of PR in Business, edited by V.D. Solovey
The guide also describes the main trends in the development of PR in Russia and abroad, and examines in depth the problems of digital PR, assessing the effectiveness of PR activities, lobbying and relations with government agencies and investors, anti-crisis PR, internal corporate PR, public relations in branding, etc.
The reader has the opportunity to test their knowledge and experience on real cases and analyze the results of test questions at the end of each chapter.
Sergey Kuzin, Oleg Ilyin, "Media Man. Technologies of Impeccable Performance in the Press, on Radio and Television"
Communicating with journalists is quite difficult. It requires certain skills: the ability to pause, correctly place emphasis, listen and speak. A newsmaker can be absolutely any manager whose main task is to convey key information to the journalist as quickly as possible.
Sergey Kuzin, Oleg Ilyin Media Man
International experts in the field of public communications, leading Russian journalists, and the authors themselves give readers answers to the following questions:
How to make the media your ally?
What does a journalist need?
What should you do before, during and after the interview?
How to build communication with a journalist during a television appearance and press conference?
Read also!
"Business Profitability: How to Calculate and Analyze"
Read more
Igor Oleynik, Andrey Lapshov, "Plus/Minus Reputation. Russian Experience of Reputation Management"
Public relations include both familiarizing customers with a service/product and reputation management. It is very difficult to form the desired image, but it is much more difficult to maintain it.
Igor Oleynik, Andrey Lapshov Plus/Minus Reputation
The authors of one of the best books on PR talk about the main methods of reputation management and increasing the effectiveness of public relations. The modern domestic market serves as an example here.
Ekaterina Egorova, Vyacheslav Shpakovsky, "PR-design and PR-promotion"
The authors cover PR design methods and general principles for finding them. They present various strategies for conducting complex advertising campaigns. Specific examples detail effective PR promotion tools, from choosing a name and design theme to creating a media strategy and organizing exhibitions.
Ekaterina Egorova, Vyacheslav Shpakovsky PR design and PR promotion
It also examines technologies of group and interpersonal communication (including social networks), demonstrates methods of effective management of mass consciousness and application of the laws of human thinking.
Olga Solomatina, "101 Tips for Working with the Media"
Solomatina gives readers useful advice on organizing the activities of the press service, as well as productive interaction with editors and journalists of various media. You will learn how to successfully hold a press conference, prepare for an interview, and competently compose a press release.
Olga Solomatina 101 tips for working with the media
The “101 Tips” series brings together the works of only domestic specialists and experts who know the particularities of our country and the mysterious Russian soul well and rely on their rich experience when conducting seminars and trainings.
The title of the series reflects the main goal of the publications - to convey to the reader as much useful information as possible in a simple and accessible form. The advice presented may be useful to you both before important negotiations and in anticipation of any other performances (personal or business).
The book is worth reading because it:
teaches how to form notes on non-obvious events and create informational occasions;
offers various options for preparing organization representatives for communicating with journalists and resolving conflict situations with the media;
reveals the secrets of interaction with representatives of the media.
This is a modern comprehensive guide to establishing public relations in business. It explains in a simple and accessible way the basic aspects of PR: reputation management, corporate network marketing contact list responsibility, public relations tools and technologies, organizational types of PR structures, PR connections with the media, information field analysis, etc.
Fundamentals of PR in Business, edited by V.D. Solovey
The guide also describes the main trends in the development of PR in Russia and abroad, and examines in depth the problems of digital PR, assessing the effectiveness of PR activities, lobbying and relations with government agencies and investors, anti-crisis PR, internal corporate PR, public relations in branding, etc.
The reader has the opportunity to test their knowledge and experience on real cases and analyze the results of test questions at the end of each chapter.
Sergey Kuzin, Oleg Ilyin, "Media Man. Technologies of Impeccable Performance in the Press, on Radio and Television"
Communicating with journalists is quite difficult. It requires certain skills: the ability to pause, correctly place emphasis, listen and speak. A newsmaker can be absolutely any manager whose main task is to convey key information to the journalist as quickly as possible.
Sergey Kuzin, Oleg Ilyin Media Man
International experts in the field of public communications, leading Russian journalists, and the authors themselves give readers answers to the following questions:
How to make the media your ally?
What does a journalist need?
What should you do before, during and after the interview?
How to build communication with a journalist during a television appearance and press conference?
Read also!
"Business Profitability: How to Calculate and Analyze"
Read more
Igor Oleynik, Andrey Lapshov, "Plus/Minus Reputation. Russian Experience of Reputation Management"
Public relations include both familiarizing customers with a service/product and reputation management. It is very difficult to form the desired image, but it is much more difficult to maintain it.
Igor Oleynik, Andrey Lapshov Plus/Minus Reputation
The authors of one of the best books on PR talk about the main methods of reputation management and increasing the effectiveness of public relations. The modern domestic market serves as an example here.
Ekaterina Egorova, Vyacheslav Shpakovsky, "PR-design and PR-promotion"
The authors cover PR design methods and general principles for finding them. They present various strategies for conducting complex advertising campaigns. Specific examples detail effective PR promotion tools, from choosing a name and design theme to creating a media strategy and organizing exhibitions.
Ekaterina Egorova, Vyacheslav Shpakovsky PR design and PR promotion
It also examines technologies of group and interpersonal communication (including social networks), demonstrates methods of effective management of mass consciousness and application of the laws of human thinking.
Olga Solomatina, "101 Tips for Working with the Media"
Solomatina gives readers useful advice on organizing the activities of the press service, as well as productive interaction with editors and journalists of various media. You will learn how to successfully hold a press conference, prepare for an interview, and competently compose a press release.
Olga Solomatina 101 tips for working with the media
The “101 Tips” series brings together the works of only domestic specialists and experts who know the particularities of our country and the mysterious Russian soul well and rely on their rich experience when conducting seminars and trainings.
The title of the series reflects the main goal of the publications - to convey to the reader as much useful information as possible in a simple and accessible form. The advice presented may be useful to you both before important negotiations and in anticipation of any other performances (personal or business).
The book is worth reading because it:
teaches how to form notes on non-obvious events and create informational occasions;
offers various options for preparing organization representatives for communicating with journalists and resolving conflict situations with the media;
reveals the secrets of interaction with representatives of the media.