Make This Map Accessible to All Teams

[rifat28dddd]

Pro Tip: Does your outreach need some work? Finding a powerful, time-effective outreach pattern doesn’t have to be complicated. Try the robust, user-friendly communication features in Close.
This step takes "customer-centric" to the next level. So, lace up your customer’s shoes and get to stepping.

7.
It’d be a crying shame to build an accurate, powerful customer journey map—and then keep it locked in the sales department.

Eliminate information silos by making all relevant stakeholders aware of the map and involved in its upkeep. Give teams access—and encourage them to tap in regularly.

If you contacted marketing, product, customer success, and albania telegram data others for the data-gathering part, keep those lines open. Most—if not all—of the folks at your company have some impact on the customer journey.

So, learning the customer’s perspective is important to keep everyone aligned and heading in the same direction.

8. Continue to Iterate and Improve
Once you have mapped out the customer journey, you’re done! It’s perfect, don’t look back.

Just kidding.

Keep tabs on the real-life customer journey. Evaluate the data and regularly survey customer attitudes toward your brand. Look for roadblocks early and often—monthly or quarterly.

Even the best maps require adjustments over time. In fact, iteration should be pretty constant.

So, hone your calls-to-action. Improve your website and social media content. Identify the gaps and opportunities, as buyer personas shift and the market adjusts.

Keep stakeholders involved in the process, and stay relentless about meeting customer pain points—with effective customer touchpoints.