Consumer Day: how to boost sales in 2025

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Is your e-commerce business ready for the first big celebration of the year? Not yet? Here’s everything you need to know to prepare for Consumer Day, sell a lot and build customer loyalty!

If you still have no idea of ​​the potential of Consumer Day, just analyze the sales volume in 2024 when e-commerce earned R$88 million and sold 1.3 million products by transforming the date into a week of offers .

In fact, this is a feature that is here to stay in retail netherlands number dataset events: extending each commemorative date into a week of promotions.

Proof of this is that sales performance in 2024 was 44% higher than in the previous year , when profits were R$61.2 million, according to a survey by Nuvemshop.

Now that you've seen how promising it can be to act on Consumer Day, you need to see the right strategies that will help you make a successful promotional campaign possible!

And to make your planning and execution of this campaign even more assertive, we have also separated 4 checklists and 15 free tools that will make your routine easier on the date. Shall we get started?

What you will see here:

What is Consumer Day?
When is Consumer Day 2025?
What is the difference between Consumer Day and Customer Day?
Consumer Day: 11 strategies to sell more
Use shipping to sell more on Consumer Day


What is Consumer Day?
Consumer Day was created to celebrate consumers' rights and promote awareness of their role in the market.

In Brazil, the date gained prominence in e-commerce, becoming a strategic opportunity for retailers to offer promotions, discounts and benefits that encourage purchases and strengthen relationships with customers.

When is Consumer Day 2025?
Consumer Day 2025 will be celebrated on March 15 , a date eagerly awaited by both customers and retailers. Although this is the official day, many stores extend their promotions for several days, giving rise to the so-called Consumer Week , with offers that last the entire week.