Options for Finding the Right Blogger

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There are three methods for selecting an influencer:

With the help of blogger exchanges

Examples of such platforms are GetBlogger and Epicstars. The principle of working with them is to place an offer with your task, to which bloggers then join and offer their rates. Then you agree on the details, make a payment, and the influencer publishes the ad.

Benefits : you will have access to all pastors in the us email list useful statistics on the video blogger's profile, see examples of publications and cost.

Disadvantages : the exchange will, of course, take a commission for its services. In addition, not all influencers register on such platforms.

Direct agreement

In this case, you conduct an independent search for the blogger, find his contact information, or contact his manager, and then try to negotiate advertising directly.

The advantage is the lowest (among other options) price. Moreover, you will be more confident in choosing a blogger, since you will do it yourself, and an additional bonus in the form of the possibility to agree on a barter will never be superfluous.

The downside of this option is that it takes a lot of time, because you will need to establish communications with a significant number of bloggers. And the problems of the chosen influencer will automatically become yours.

Through a blogging agency

Feedstars, Blogger Brand, Hype Agency and many others may suit you. All you need to do is fill out a brief, based on which the company's employees will be able to select influencers for you.

Advantages : all tasks related to finding a blogger and resolving legal issues are transferred to the agency.

Disadvantages : The organization will probably take a considerable commission for assistance.


Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
7 stages of working with advertising integration
Let's analyze them using Instagram* as an example. Working with this platform has its own nuances, but there are also universal points that are applicable to other platforms.

Well, you have already chosen a blogger or even a group of them. Communications are established, the cost of advertising integration is taken into account and the final stage remains – preparation of a PR campaign. There are some pitfalls here, so let's look at all the steps separately.

Step 1: Decide on your main goal
Often people try to achieve everything at once, including subscriptions, conversions, calls and sales. But it would be more rational to first define a specific goal and, based on it, plan the integration. Moreover, different types of content are suitable for different tasks.

Need maximum reach? Think of something unusual, entertaining or funny. The best material would be one that could, in theory, go viral and be remembered. An example of such advertising integration: the company OMNIMIX advertised its anti-poisoning remedy “Polysorb” using rap videos in which the performers talked about this very remedy.

Want more orders? You can create a temporary promotion and give viewers promo codes. You need to motivate users to make a quick purchase.

Want to increase your subscriber count? Organize a contest that requires a specific action. Another option is to generate useful content for viewers that will attract people to subscribe.