Methods to Find Bloggers to Collaborate With

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Despite the huge number of bloggers, finding a suitable influencer is not so easy. A large number of subscribers and likes does not always demonstrate the real popularity of a person - perhaps they are simply inflated. So how to find bloggers for advertising? Usually, the search is conducted by hashtags, recommendations of experienced LMs, similar profiles, on advertising exchanges and with the help of special services.

Search by hashtags

For example, using geographic pharmaceuticals email list hashtags, you can find a suitable blogger in the right city. They also make it possible to find a person writing on a certain topic.

Search by geolocation

As with geographic hashtags, geolocation allows you to find a blogger from a certain point in the country. This method is suitable for local businesses. In addition, you can track which places the target audience visits, look at publications with such geolocation. Perhaps among their authors there will be interesting opinion leaders - although it does not always have to be a super-promoted blogger. Keep in mind that the top publications may include posts by tourists, commercial accounts and people who accidentally write down the location. It is important to remember that geolocation is also hashtags mentioning a place or event.

Search by keywords in profile description

Bloggers leave some information about themselves in their profile header, and accordingly, you can try to find the right person using it and appropriate keywords.

Search bloggers by keywords in profile description

Search in influencer subscriptions

Having found several suitable blogs, you can study their subscriptions - often influencers are subscribed to colleagues writing on the same topic. The downside of this method is that you will have to look through the list manually. And if the blogger is engaged in mass following, this becomes a virtually impossible task.

Search in chats and bots in Telegram

There are a large number of Telegram chats where you can order advertising from a blogger. There is a convenient search that allows you to immediately see the cost of placement, coverage and reviews. However, whether to believe this information or not is up to you, it is quite dubious. It is better to check it carefully.

Search through tips from other bloggers or colleagues

It is quite normal to ask more experienced colleagues for advice. There are even special chats where advertising from bloggers is discussed. There you can find a lot of useful information on this topic, including reviews of the work of different LMs, methods of placing PR posts, and the results of integrations of different formats.

Search for a blogger by similar accounts

Once you find a suitable blogger, you can click the button with the "down" icon on their account and see similar accounts that may be very useful.

Tracking competitors' advertising integrations

Any company keeps an eye on its competitors. It's worth paying attention to who they work with. If their blogger does a good job, you can try to poach them.