Advertising for interested parties – Indoor

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Indoor is used in shopping malls, offices, medical centers, gyms and cafes. Your ad will definitely be noticed, it will be right on the stand, in a lightbox, frame or on any stand. This type of video or audio interaction is not intended for random passers-by.

Both regular advertising companies and specialized online systems are engaged in the placement of indoor advertising. Yandex launched its sale in digital form quite recently. You physical therapist email list will only have to pay for impressions for the target audience.

Indoor advertising

It works like this: each screen is equipped with a video camera that recognizes the gender and age of people approaching. The system then uses an online auction to buy an ad suitable for that person and displays it.

A businessman customer will pay only for impressions of the target audience. For example, if the advertisement is addressed to men, and two men and two women pass in front of the screen, then you will pay only for two impressions.

Conversion assistance in advertising systems
Modern advertising systems are convenient, marketing for offline business without them is probably no longer possible. They record, analyze data, help evaluate the impact of online advertising on offline activity.

Google

This system will track offline visits motivated by Google advertising. Geolocation helps it record that the user first went from an ad to a website and then ended up in your establishment, office or company. Google Ads will consider this a conversion and start optimizing the ad.

Yandex.Metrica

Yandex.Metrica tests the PVL (place visits lift) indicator, tracks the movement of users with working phones, determining for you how many site visitors came to an offline point.

myTarget

The tracking mechanics here are as follows: a website visitor who clicked on an ad makes a purchase offline, although he did not place any orders on the website. If he wants a discount card, he is forced to fill out a form where he indicates his email. You, in turn, upload the resulting email database to myTarget. The services track users with such email addresses on your website, and the conversion is calculated.

Wi-Fi radar, Wi-Fi point as a promotion tool
Wi-Fi helps to target advertising, as it collects unique network numbers (MAC addresses) - phones of visitors using the network and passers-by. This is a legal tool, the MAC address is not considered personal confidential data, you do not violate the law.

Wi-Fi radar

A stationary Wi-Fi point “remembers” MAC addresses and uploads data from phones connected to it to advertising platforms myTarget, VKontakte, Yandex, Facebook. Targeted advertising can be sent to these addresses.

Portable Wi-Fi radar does not require connection, otherwise it collects data. All mobile devices with Wi-Fi enabled send requests in the background every 3-5 seconds to search for a familiar Wi-Fi point. The radar catches these requests, collecting MAC addresses into a single database. Rest assured: with the radar enabled, advertising will catch up not only with real customers, but also with people passing by the building.

Stationary Wi-Fi hotspots are convenient to install in hotels and cafes, but it is better to take a Wi-Fi radar to a festival event, convention or conference. It will collect MAC addresses if you walk around the hall between the rows. Unfortunately, this tool does not work accurately yet, sometimes it reads the unique number incorrectly. And the latest iPhone models constantly change MAC addresses.