The Role of Contextual Advertising in the Efficiency of Yandex.Direct

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The next stage of optimization is to improve the connection between contextual advertising and the company's website. They must correspond to each other.

Example. A person is looking for kitchens that are made to order. He types in the search query "custom kitchens" and should see a relevant ad. Let's say it's like this: Heading 1 - Custom professors edu email addresses kitchens, Heading 2 - From 90,000 rubles, Text - Free measurements, delivery and assembly. 3-year warranty. 10 years of successful work. 15% discount in August.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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We see an ad that is absolutely relevant to the request, which cuts off those who are looking for cheap furniture, and informs about the advantages of the company and the benefits for the buyer. It closes the request and needs of the person.

The task of a company that sells furniture is to attract potential buyers to its website using advertising and keep them there, to interest them so much that people want to cooperate. Therefore, the site should be interesting, informative, demonstrate the buyer's benefit and inspire confidence in the company. Not every site can boast such a set of characteristics. Many simply do not provide potential clients with all the information they need.

It often happens that the buyer follows the advertising link, but does not find what he is looking for. Let's say that an ad appears in response to his request "custom kitchens catalog", and when he clicks on it, the person does not see the catalog. It turns out that there was a transition, money from the advertising budget was spent, but the company did not receive a result, since the client left the site without receiving an answer to his request. If the keywords are chosen incorrectly and there are many of them, the money will be wasted, without attracting applications.

When creating a website, it is very important to make it simple, understandable to the target audience, useful and informative. It often happens that expensive and complex websites lead to huge cost of applications. Visitors do not understand what their benefit is, what they can get by using the company's services, why they need it. It happens that the most primitive website, made with the help of the simplest constructor, brings many applications, the cost of which is quite adequate. And all because it presents the company's services in the best possible way, demonstrates to potential clients the advantages of cooperation with it.

The efficiency of Yandex.Direct is increased by the following combination:

correct key phrase,

an advertisement that is relevant to it, informative and meets the needs of the target audience,

a site that encourages people to leave a request thanks to a competent presentation of goods and services.

There are no unnecessary elements in this formula. If you remove even one term, advertising will become ineffective.