Except for closing—hold on to that part as long as possible.
4. Close Deals Yourself (to Leverage Authority & Monitor Customers)
As you offload more and more, you reach the final step: closing. Other people will now handle everything—except closing.
Co-founders have the advantage here, as shown by their high conversion rates. You can help with last-minute objections and add power to the sales offers just by your involvement. And it’s wise to take every advantage you can get.
Also, closing deals yourself provides a check on the customers your team is acquiring. I’ve watched many salespeople chase and close poor-fit deals due to improper lead qualification or feature misalignment. You want to get your process back on track to find and qualify your ideal customers—and closing yourself helps you identify any issues.
This strategy can apply even as your sales team scales. I ran a sales floor with 40 people on it, and we did the exact same thing.
Leverage your unique power—and get good at the close.
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The 4 Stages of Sales Hiring for Startups
Should you even hire salespeople? Budgets are tight, and resources are limited. Your existing retention rates are okay, product development is moving ahead, and revenue is doing—something.
So, what do you do? Check out the four stages of sales hiring for startups—and follow along.
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