What is International (or Global) Marketing?

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In the current economic scenario, internationalization or globalization of companies is often necessary to maintain competitiveness and enable desired growth.

Entering new markets is a big challenge and there are many factors to consider when planning such an important step: thinking about product/service adaptation, operations, human resources and, of course, marketing.

This is the last one we are going to focus on. It is important for companies to be aware of the role that marketing will play in an internationalization process. Let's start from the beginning:

I like this description:

"International marketing is the set of strategies aimed at the internationalization of the company's products or services. Rather than replicating local stocks, it means adapting planning, production, dissemination and promotion to foreign markets, with the aim of expanding the business worldwide."

Thinking about marketing on a global scale is not just cayman islands telegram number database synonymous with replicating strategies. Although there are synergies and they must be taken advantage of, as we will see later.

global marketing vs local marketing

The difference between the two: Local marketing focuses on the domestic market, competing with national or regional clients. In the case of International Marketing, the focus is on the foreign market, looking at other geographies.

While in the first case most companies feel comfortable because they know the market, consumer habits, competition and potential customers well, in the second case the challenges are much greater. There is a well-defined plan and strategy will be key.

"An international marketing strategy is not just about transferring the efforts made from one country to another. It is necessary to take into account the particularities of each country, adapting your product or service to the new range of consumers."