The Power of Drip Campaigns in Long-Term Lead Engagement
Posted: Tue Jan 28, 2025 9:00 am
So he challenges our binge-watching society to get back into the habit of reading.
"We need to gradually switch to reading articles, and when absolutely necessary, videos." If the media want to promote more responsible media consumption patterns, they themselves must question their practices and their raison d'être.
“When we think of digital media, people often gambling data malaysia think of HD videos and entertainment… and much less of the dissemination of information via low-tech media. Do we decide to transmit knowledge that will help humanity be resilient in the face of the current crisis, or do we broadcast football matches in 8k?”
For the media, there is therefore a convergence between climate issues and societal issues: the meaning and quality of the content that we produce.
Instead of giving in to the race for clicks by creating superfluous content, climate resilience involves a radical reorientation of our activities for the well-being of our communities and our planet. More than a temporary crisis to manage, the ecological transition is becoming a real challenge for the media. It shows the need to break with a value system that is no longer viable in the long term — dependence on increasingly cumbersome digital formats, the creation of redundant content — to create a new one. The new approach to climate resilience will not only consist of absorbing the climate crisis but also of changing paradigms and radically redefining ourselves.
"We need to gradually switch to reading articles, and when absolutely necessary, videos." If the media want to promote more responsible media consumption patterns, they themselves must question their practices and their raison d'être.
“When we think of digital media, people often gambling data malaysia think of HD videos and entertainment… and much less of the dissemination of information via low-tech media. Do we decide to transmit knowledge that will help humanity be resilient in the face of the current crisis, or do we broadcast football matches in 8k?”
For the media, there is therefore a convergence between climate issues and societal issues: the meaning and quality of the content that we produce.
Instead of giving in to the race for clicks by creating superfluous content, climate resilience involves a radical reorientation of our activities for the well-being of our communities and our planet. More than a temporary crisis to manage, the ecological transition is becoming a real challenge for the media. It shows the need to break with a value system that is no longer viable in the long term — dependence on increasingly cumbersome digital formats, the creation of redundant content — to create a new one. The new approach to climate resilience will not only consist of absorbing the climate crisis but also of changing paradigms and radically redefining ourselves.