Publish Educational Video Content on YouTube

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And then there’s the Instagram account of Hootsuite, a social media management platform, that leans into exactly what works on Instagram at any given time. Whether pop culture memes or Reels with trending audio, Hootsuite makes it work for its industry, product, and vibe.

Customer-Acquisition-Strategies-to-Close-More-Deals-Utilize-Social-Media-Platforms-like-Hootsuite

Source: Hootsuite, Instagram

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Already convinced that organic traffic is an approach worth investing in? Then you’ll love the customer acquisition potential of YouTube, AKA the world’s second-largest search engine. Only this time, it’s not your website content you need to optimize.

The video format is immersive and lets you cover your audience’s challenges—and your product, when the opportunity is there—with more detail and fewer distractions.

YouTube’s platform gives you the benefit of solid user albania telegram data experience, discoverability, and a customized viewer experience with:

Playlists: Create a binge-able viewing experience by connecting videos about related topics or features (like use cases, beginner tutorials, and customer stories)
Shorts: Promote longer YouTube videos with shorter snippets, edited as a vertical video
Chapters: Divide your video into sections that are easy to navigate
Video description and links: Add details and use a CTA that leads to a free trial signup, product demo, or features page
Here are some fantastic examples of companies using this customer acquisition strategy:

Ahrefs, an SEO platform, is a fantastic example of a SaaS company doing YouTube right. “How to” videos are the name of Ahrefs’ game, but they take it up a notch with nearly two hours long videos like the Complete Advanced Link Building Course by Ahrefs that don’t shy from showing Ahrefs’ product.

Below each video, you’ll find links to Ahrefs’ other YouTube videos on related topics to help viewers keep learning and immersing themselves in the Ahrefs experience.

Customer-Acquisition-Strategies-to-Close-More-Deals-Publish-Educational-Video-Content-like-Ahrefs