The InsiderSUMMIT as an appetizer
Posted: Tue Jan 28, 2025 9:42 am
We had the honor of attending the growth marketing SUMMIT for the first time this year - an exciting event that was launched in 2010 (back then still called Conversion Summit).
The summit is aimed at digital experts who aim to push the user experience to a higher level through data-driven target group research and investigation.
"Growth marketing" and "agility" - two "buzzwords" that you've probably come across here or there, but can't quite assign to them.
Without going into detail here, I recommend the rcs data america exciting article by Robert Weller " Growth Marketing: What is it and why doesn't it actually exist?" ” and the Haufe article “ Agility as the highest form of adaptability”.
Before the actual summit, we had the exclusive pleasure of being invited to the “insiderSUMMIT”. There we got a taste of the exciting input and had interesting discussions in a small group, which gave the anticipation for the main event a real boost.
Innovation through Recombination - Creative Solution Finding in Foreign Territories
Ruppert Bodmeier from Disrooptive started with the keynote speech - and it was quite something.
As previously announced on LinkedIn, his presentation gave an impetus to rethink your own market or your own company and to pursue a completely new approach based on the "innovation through recombination" concept.
This is basically about getting innovative ideas from other industries: instead of orienting yourself on the competition, as is so often done, you identify your own "pain point" and then go in search of a solution in a completely different industry.
An example of this is the automotive industry, which uses some innovations from other industries and then uses them innovatively for its own sector.
The summit is aimed at digital experts who aim to push the user experience to a higher level through data-driven target group research and investigation.
"Growth marketing" and "agility" - two "buzzwords" that you've probably come across here or there, but can't quite assign to them.
Without going into detail here, I recommend the rcs data america exciting article by Robert Weller " Growth Marketing: What is it and why doesn't it actually exist?" ” and the Haufe article “ Agility as the highest form of adaptability”.
Before the actual summit, we had the exclusive pleasure of being invited to the “insiderSUMMIT”. There we got a taste of the exciting input and had interesting discussions in a small group, which gave the anticipation for the main event a real boost.
Innovation through Recombination - Creative Solution Finding in Foreign Territories
Ruppert Bodmeier from Disrooptive started with the keynote speech - and it was quite something.
As previously announced on LinkedIn, his presentation gave an impetus to rethink your own market or your own company and to pursue a completely new approach based on the "innovation through recombination" concept.
This is basically about getting innovative ideas from other industries: instead of orienting yourself on the competition, as is so often done, you identify your own "pain point" and then go in search of a solution in a completely different industry.
An example of this is the automotive industry, which uses some innovations from other industries and then uses them innovatively for its own sector.