And that is precisely what is poisonous for agility and growth
Posted: Tue Jan 28, 2025 9:43 am
The title may not be all that descriptive at first glance, but the experienced and personable organizational psychologist led us right from the start on an exciting excursion into the mental models, connections and shortcuts that the human brain uses in its routine work.
Yet we are naturally defensive and are anything but agile. Dr. Lipkin lists various reasons for this, such as our own mindset or cognitive distortions .
Such distortions, which can be simply defined as faulty thought patterns, have already been responsible for the failure of one or two large corporations such as Kodak or Blockbuster.
A classic example is the status quo distortion: resistance to change or preference for the status quo.
“Resistance to change kills agility!”
That is why it is important to counteract such rcs data iran distortions and errors in thinking by recognizing them, working on your self-perception and mindset, conducting open dialogues, developing empathy for other positions and ways of thinking and thus promoting a "growth mindset".
Digital Growth Study 2019, Neuroeconomics & Survival Tips for the Agile Age
This all sounds exciting, of course, but can it be backed up with data? No problem for Natasha Wahid and Maren Ratzke, who presented the global "Digital Growth Strategy 2019" to the audience and revealed some interesting data.
Based on 354 companies surveyed, this study examines the connection between online experimentation and digital growth and draws a comparison between large and small companies.
Fast-growing companies generally pursue a more agile approach to experimentation culture with interdisciplinary teams for organization and optimization processes.
In such companies, open communication prevails - people share knowledge, are more willing to take risks to try new things and have a broad understanding of their customers.
After this data feeding, it was time again for the functioning of the brain. Iva Randelshofer, UX Supervisor at Ubisoft, introduced the relatively new discipline of "Neuroeconomics" - a research area consisting of neuroscience, marketing and psychology.
It is about understanding which processes underlie sensations and the actions based on them, and then using these for a positive user experience.
Yet we are naturally defensive and are anything but agile. Dr. Lipkin lists various reasons for this, such as our own mindset or cognitive distortions .
Such distortions, which can be simply defined as faulty thought patterns, have already been responsible for the failure of one or two large corporations such as Kodak or Blockbuster.
A classic example is the status quo distortion: resistance to change or preference for the status quo.
“Resistance to change kills agility!”
That is why it is important to counteract such rcs data iran distortions and errors in thinking by recognizing them, working on your self-perception and mindset, conducting open dialogues, developing empathy for other positions and ways of thinking and thus promoting a "growth mindset".
Digital Growth Study 2019, Neuroeconomics & Survival Tips for the Agile Age
This all sounds exciting, of course, but can it be backed up with data? No problem for Natasha Wahid and Maren Ratzke, who presented the global "Digital Growth Strategy 2019" to the audience and revealed some interesting data.
Based on 354 companies surveyed, this study examines the connection between online experimentation and digital growth and draws a comparison between large and small companies.
Fast-growing companies generally pursue a more agile approach to experimentation culture with interdisciplinary teams for organization and optimization processes.
In such companies, open communication prevails - people share knowledge, are more willing to take risks to try new things and have a broad understanding of their customers.
After this data feeding, it was time again for the functioning of the brain. Iva Randelshofer, UX Supervisor at Ubisoft, introduced the relatively new discipline of "Neuroeconomics" - a research area consisting of neuroscience, marketing and psychology.
It is about understanding which processes underlie sensations and the actions based on them, and then using these for a positive user experience.