Tips for attracting customers to your events

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Finally, we will explain some tips for attracting attendees to your event and making it a success.

Lowering the barrier to application
Emphasis on "time" over "things and events"
Be conscious of originality
Visualize the impact of the event

Lowering the barrier to application

Here are four ways to lower the barrier to application:

Subdivision of participation quota
Friends can accompany
Preferential treatment for past event participants
Participation is free

Subdivision of participation quota

For example, by setting up slots for media directors email database beginners, students, seniors, etc., the barrier to participation can be lowered.

On the other hand, if you want to narrow your target audience, you can make it "limited to housewives between the ages of ○ and ○" to make it more personal for your target users and make it easier for them to participate.


Friends can accompany

By making it clear that it's okay for friends to accompany you, other participants will assume that they will also be joining with friends, and will be encouraged to invite their friends to join them.


Preferential treatment for past event participants

The participation rate is high because past event participants have participated once before.

As an added value, you can increase participation rates by offering discounts on participation fees to past event participants.


Participation is free

If you are holding an event for the first time, one way to ensure that it is a good initial experience and pave the way for future events is to hold it for free.

Online events are easy to implement because the costs of hosting them are often not that high.

If participants feel like "It's really okay to have this much event for free?", they will expect paid services to be of even higher quality, which will likely lead to further events and inquiries.