How to perform a content audit on your website in 5 steps
Posted: Sun Dec 22, 2024 8:58 am
You publish your articles, you are careful with all the content you add to your blog or website… but things don’t go quite as you wish. Many times the impact of the content, despite carrying out optimal publication frequency and planning, is very low or non-existent.
You don't know what might be wrong, but you need to find the problem to improve your content strategy . At this point, you have no choice but to perform an audit of your web content.
table of contents [ show ]
What is a Content Audit?
A content audit is a process of systematically reviewing, analyzing and evaluating all the content you have published.
It allows you to closely vietnam whatsapp number observe the optimization developed and check if it is meeting the desired objectives . It is also very effective in identifying any gaps in your content to better adjust it to the audience.
In general terms, two major benefits can be highlighted from a correct content audit :
Helps ensure your content is relevant, timely, and useful to your audience.
Makes it easy to identify potential priority content for your target audience.
A content audit can be a time-consuming process due to its thorough nature, but in the medium and long term it will have extraordinary benefits.
Now the question is…
When should a Content Audit be done?
Knowing when is the best time to conduct a content audit is the first step to achieving success.
In this sense, certain situations can be highlighted that stimulate the use of a content audit:
Unfavorable metrics : When the statistics for visits, views, conversions, etc. are not correct, there is no doubt that it is the key moment to identify the errors and correct the content.
New products or services in the business niche : A content audit should be carried out every time a new product or service is offered and in the event of major changes in the business niche. It is important to put the greatest effort into keyword research and on-page SEO.
Regular Audit : In these cases, the content audit is seen as another periodic task in any company's content strategy. Therefore, it should be planned regularly as many times as necessary, depending on the status of the content.
You don't know what might be wrong, but you need to find the problem to improve your content strategy . At this point, you have no choice but to perform an audit of your web content.
table of contents [ show ]
What is a Content Audit?
A content audit is a process of systematically reviewing, analyzing and evaluating all the content you have published.
It allows you to closely vietnam whatsapp number observe the optimization developed and check if it is meeting the desired objectives . It is also very effective in identifying any gaps in your content to better adjust it to the audience.
In general terms, two major benefits can be highlighted from a correct content audit :
Helps ensure your content is relevant, timely, and useful to your audience.
Makes it easy to identify potential priority content for your target audience.
A content audit can be a time-consuming process due to its thorough nature, but in the medium and long term it will have extraordinary benefits.
Now the question is…
When should a Content Audit be done?
Knowing when is the best time to conduct a content audit is the first step to achieving success.
In this sense, certain situations can be highlighted that stimulate the use of a content audit:
Unfavorable metrics : When the statistics for visits, views, conversions, etc. are not correct, there is no doubt that it is the key moment to identify the errors and correct the content.
New products or services in the business niche : A content audit should be carried out every time a new product or service is offered and in the event of major changes in the business niche. It is important to put the greatest effort into keyword research and on-page SEO.
Regular Audit : In these cases, the content audit is seen as another periodic task in any company's content strategy. Therefore, it should be planned regularly as many times as necessary, depending on the status of the content.