You can find a small overview of all the tips here:
Posted: Tue Jan 28, 2025 9:45 am
A variety of tools were also presented that can be used to optimize your own texts.
“Amazon Hacks” with Annemarie Raluca Schuster
In her presentation, Annemarie Raluca gave many important tips for greater success on Amazon.
When it comes to keyword sets, it is particularly important to analyze the user's search intent well beforehand and not to rely solely on search demand.
The "Wappalyzer" tool is particularly helpful in the analysis. She also explained how important the BSR (bestseller rank) of a product is.
The BSR must therefore always be considered in rcs data israel relation to the subcategory and the competition. Otherwise, the false conclusion would often arise that an assumed "bad" BSR actually has more sales than the supposedly better BSR.
Many thanks for the tips!
“The Google Analytics Tip Storm”: 30+ big and small tips for analytics and the Tag Manager” with Markus Baersch
After the lunch break, the event continued with a lot of technical input.
Markus Baersch gave a total of 40 tips in half an hour. Baersch explained each tip individually and shared his experiences with the audience.
de
“Digital Storytelling: Why Engagement Should Be Your Only KPI” with Tomas Herzberger
With the help of a captivating story, people can be drawn into the spell of a brand.
Stories are often told in commercials to turn people into buyers. However, not every commercial reinvents the wheel, said Tomas Herzberger in his talk on digital storytelling.
Because all stories told in all cultures around the world are based on a basic set of constructs that are told again and again with different protagonists and antagonists.
He listed seven:
Overcoming the monster (e.g. Jaws)
From rags to riches (e.g. Slumdog Millionaire)
The mission (e.
g. DIY store advertising)
journey and return (e.g. The Lord of the Rings)
rebirth (e.g. Apple)
comedy
tragedy
We find these stories again and again.
“Amazon Hacks” with Annemarie Raluca Schuster
In her presentation, Annemarie Raluca gave many important tips for greater success on Amazon.
When it comes to keyword sets, it is particularly important to analyze the user's search intent well beforehand and not to rely solely on search demand.
The "Wappalyzer" tool is particularly helpful in the analysis. She also explained how important the BSR (bestseller rank) of a product is.
The BSR must therefore always be considered in rcs data israel relation to the subcategory and the competition. Otherwise, the false conclusion would often arise that an assumed "bad" BSR actually has more sales than the supposedly better BSR.
Many thanks for the tips!
“The Google Analytics Tip Storm”: 30+ big and small tips for analytics and the Tag Manager” with Markus Baersch
After the lunch break, the event continued with a lot of technical input.
Markus Baersch gave a total of 40 tips in half an hour. Baersch explained each tip individually and shared his experiences with the audience.
de
“Digital Storytelling: Why Engagement Should Be Your Only KPI” with Tomas Herzberger
With the help of a captivating story, people can be drawn into the spell of a brand.
Stories are often told in commercials to turn people into buyers. However, not every commercial reinvents the wheel, said Tomas Herzberger in his talk on digital storytelling.
Because all stories told in all cultures around the world are based on a basic set of constructs that are told again and again with different protagonists and antagonists.
He listed seven:
Overcoming the monster (e.g. Jaws)
From rags to riches (e.g. Slumdog Millionaire)
The mission (e.
g. DIY store advertising)
journey and return (e.g. The Lord of the Rings)
rebirth (e.g. Apple)
comedy
tragedy
We find these stories again and again.