everyday products and products that require explanation.
Posted: Tue Jan 28, 2025 9:46 am
“How to make every Google Ads campaign more efficient with conversion optimization” with Thomas Gruhle
In this presentation, Thomas Gruhle, managing director of the LEAP agency in Berlin, explained why the mix of Google Ads and conversion optimization is so important.
The key word "message match" is particularly important here. This means that the message of the ad text, keywords and landing page should match.
This is so important because the user decides within a second whether he finds the product or service appealing or not.
It is particularly important to distinguish between so-called "commodities",
For products that require explanation, it is therefore important to rcs data romania fill the landing page with sufficient content and at the same time to create a good mix of content and product presentation so that the user feels well taken care of.
Other important keywords in campaign design are the so-called Florida effect, the anchor effect and cheering. These can be explained as follows: With the Florida effect, words should be used that suit the target group, i.
e. those who are triggered with quick words are also enticed to react quickly. The anchoring effect is about putting the most expensive product in a category at the beginning so that users think that subsequent products are cheaper.
"Cheering" occurs when the user feels confirmed in their action on the website. This can be achieved, for example, by leaving a green tick behind a completed form.
Finally, Thomas Gruhle explained that "social proof" is very important for conversion optimization - for example in the form of USPs, product detail pages, overlays, etc.
“11 fresh social media tips” with Felix Beilharz
In his presentation, Felix Beilharz shared 15 instead of 11 fresh social media tips.
The length of posts is the main factor determining shares, i.e. the longer a post, the greater the likelihood that it will be shared.
Other important triggers for generating interactions and shares in social media posts are fear and nostalgia. With regard to nostalgia, for example, you could use things from the past that no longer exist to evoke a certain feeling of nostalgia in the user.
In this presentation, Thomas Gruhle, managing director of the LEAP agency in Berlin, explained why the mix of Google Ads and conversion optimization is so important.
The key word "message match" is particularly important here. This means that the message of the ad text, keywords and landing page should match.
This is so important because the user decides within a second whether he finds the product or service appealing or not.
It is particularly important to distinguish between so-called "commodities",
For products that require explanation, it is therefore important to rcs data romania fill the landing page with sufficient content and at the same time to create a good mix of content and product presentation so that the user feels well taken care of.
Other important keywords in campaign design are the so-called Florida effect, the anchor effect and cheering. These can be explained as follows: With the Florida effect, words should be used that suit the target group, i.
e. those who are triggered with quick words are also enticed to react quickly. The anchoring effect is about putting the most expensive product in a category at the beginning so that users think that subsequent products are cheaper.
"Cheering" occurs when the user feels confirmed in their action on the website. This can be achieved, for example, by leaving a green tick behind a completed form.
Finally, Thomas Gruhle explained that "social proof" is very important for conversion optimization - for example in the form of USPs, product detail pages, overlays, etc.
“11 fresh social media tips” with Felix Beilharz
In his presentation, Felix Beilharz shared 15 instead of 11 fresh social media tips.
The length of posts is the main factor determining shares, i.e. the longer a post, the greater the likelihood that it will be shared.
Other important triggers for generating interactions and shares in social media posts are fear and nostalgia. With regard to nostalgia, for example, you could use things from the past that no longer exist to evoke a certain feeling of nostalgia in the user.