Podcasts were all the rage a couple of years ago, but they're no longer hailed as the next big thing in marketing. However, podcasting is still growing at 10% year-over-year. Many people listen to them while commuting, working out, or cleaning the house.
This medium also allows you to expand your reach and connect with your audience in a whole new way. Podcasts are also in high demand. Simply promoting them through the most popular platforms will help you attract subscribers and customers without lifting a finger – except, of course, recording a podcast.
Podcasting can also help you establish yourself as an expert and a trusted source of information. We all know that this is another important decision-making factor that SaaS customers consider.
Getting started with audio production shouldn’t be too difficult, considering there are plenty of feature-rich podcast recording platforms you can use without spending money or hiring an entire rcs data saudi arabia production team. However, if you’re wondering how to start a podcast, it will really help your marketing efforts, so it’s a good idea to research other podcasts on audio marketing before planning your content.
Advertising Badger is a great podcast that you can both listen to and consider as a good example of audio marketing. They have been releasing an episode a week for over 150 weeks, covering industry topics and offering more general advertising advice that their receptive audience appreciates.
consider making it free if you haven’t already. Users like the opportunity to try a solution before they commit to it. If they can also use some of the product’s basic features over a long period of time, they’re more likely to turn into paying, repeat customers.
Freemium products are also a great lead generation tactic and will allow you to better nurture potential customers. The key is to demonstrate the value of the subscription and show your free subscribers what they can do once they sign up for the paid version.
Don't be pushy, though, as you can easily alienate potential customers. Those who rarely use your tool won't want to spend money on it, so let it be that way. Instead, focus on more frequent users.
A good example of a freemium success is Figma , which lets you work on three projects for free. If you only need the tool once, you’ll appreciate the feature. But if you’re building a design business, you’ll likely come back to it again once you’ve determined it’s viable.
SaaS marketing in 2022 won’t be much different than marketing in 2021. What you can expect is a change in your customers’ expectations and the resources your competitors are putting into marketing. Both will definitely continue to grow.