Guide to Designing Social Media Accounts: Instagram, Facebook, TikTok, YouTube
Posted: Tue Jan 28, 2025 10:00 am
Did you know that every minute, YouTube uploads500hours of content? That's probably why the platform remainssecondthe largest search engine after Google and does not lose its popularity for a moment.
Despite the relevance of the video format, YouTube has begun to change actively in recent years. New formats have appeared that can be used to promote a brand. Let's consider all the existing types of content for YouTube to help you not get lost in their diversity.
Videos
Video is the foundation singapore cell phone number list on which the entire platform is based. The format is defined by its flexibility – you can shoot videos that will differ in length, subject matter, design, content, etc. Here are a few video ideas that can fit organically into the content plan:
Tutorials – show your audience how to use your product most effectively. Such videos can include not only standard instructions, but also original or meme life hacks that will surprise viewers.
Cases - demonstrate how you implemented your best projects, what difficulties you encountered and how you solved them.
Unboxings and video reviews – tell in detail about your new product and show it in action.
Backstage – Show how your products are made, demonstrating your professionalism and advantages over your competitors.
Podcasts are a favorite format for many, aimed at listening rather than watching.
Interviews – Invite experts or your staff to deepen your audience's knowledge of your niche.
YouTube video format
Read also :
YouTube Shorts
This is a relatively new format that follows the idea of short videos from TikTok. Despite the fact that the idea is not entirely unique, Shorts have been well received by users of the platform, especially for the ability to publish snippets from standard YouTube videos. This format works best for creating announcements and highlighting the best moments from a longer video to get people interested in watching it.
YouTube Shorts
Broadcasts (streams)
Broadcasts allow you to create content and interact with your audience at the same time. They are most often used for:
answers to questions;
discussions of recent events;
selection of winners of competitions and sweepstakes;
conducting webinars and lectures.
Broadcasts, like any similar content, work to build trust and user activity on the channel.
Broadcasts on YouTube
Read also : Best Time to Post on YouTube in 2023
Community posts
A community is essentially a blog where you can publish text content and photos. Use this format to tell your followers about the latest news, upcoming events, remind them to watch new videos, and publish links to other platforms.
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UGC
In simple terms, UGC is content from other users about you. This format works to improve audience trust and encourage new customers. Both partners and your customers can publish content about you. In the first case, you need to negotiate with other brands about cooperation, in the second - encourage the audience to talk about you. This can be done both on a barter basis and by launching contests with appropriate conditions of participation.
UGC Content on YouTube
Read also : How does monetization work on Ukrainian YouTube?
Playlists
Playlists are a tool for organizing content and navigating users. You can group videos by topic, format, event, etc. Add links to playlists in the description of your videos so viewers can jump from the video they are interested in to similar ones.
Lists of creations on YouTube
Advertising
YouTube is not just a social network, but a huge advertising platform that is actively used by marketers for promotion. The platform offersvarious formats: from commercials and banners to blogger integrations.
Advertising on YouTube
Despite the relevance of the video format, YouTube has begun to change actively in recent years. New formats have appeared that can be used to promote a brand. Let's consider all the existing types of content for YouTube to help you not get lost in their diversity.
Videos
Video is the foundation singapore cell phone number list on which the entire platform is based. The format is defined by its flexibility – you can shoot videos that will differ in length, subject matter, design, content, etc. Here are a few video ideas that can fit organically into the content plan:
Tutorials – show your audience how to use your product most effectively. Such videos can include not only standard instructions, but also original or meme life hacks that will surprise viewers.
Cases - demonstrate how you implemented your best projects, what difficulties you encountered and how you solved them.
Unboxings and video reviews – tell in detail about your new product and show it in action.
Backstage – Show how your products are made, demonstrating your professionalism and advantages over your competitors.
Podcasts are a favorite format for many, aimed at listening rather than watching.
Interviews – Invite experts or your staff to deepen your audience's knowledge of your niche.
YouTube video format
Read also :
YouTube Shorts
This is a relatively new format that follows the idea of short videos from TikTok. Despite the fact that the idea is not entirely unique, Shorts have been well received by users of the platform, especially for the ability to publish snippets from standard YouTube videos. This format works best for creating announcements and highlighting the best moments from a longer video to get people interested in watching it.
YouTube Shorts
Broadcasts (streams)
Broadcasts allow you to create content and interact with your audience at the same time. They are most often used for:
answers to questions;
discussions of recent events;
selection of winners of competitions and sweepstakes;
conducting webinars and lectures.
Broadcasts, like any similar content, work to build trust and user activity on the channel.
Broadcasts on YouTube
Read also : Best Time to Post on YouTube in 2023
Community posts
A community is essentially a blog where you can publish text content and photos. Use this format to tell your followers about the latest news, upcoming events, remind them to watch new videos, and publish links to other platforms.
Addendum at Spіlnotі YouTube
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
UGC
In simple terms, UGC is content from other users about you. This format works to improve audience trust and encourage new customers. Both partners and your customers can publish content about you. In the first case, you need to negotiate with other brands about cooperation, in the second - encourage the audience to talk about you. This can be done both on a barter basis and by launching contests with appropriate conditions of participation.
UGC Content on YouTube
Read also : How does monetization work on Ukrainian YouTube?
Playlists
Playlists are a tool for organizing content and navigating users. You can group videos by topic, format, event, etc. Add links to playlists in the description of your videos so viewers can jump from the video they are interested in to similar ones.
Lists of creations on YouTube
Advertising
YouTube is not just a social network, but a huge advertising platform that is actively used by marketers for promotion. The platform offersvarious formats: from commercials and banners to blogger integrations.
Advertising on YouTube