You can also review their landing pages to
Posted: Sun Dec 22, 2024 8:59 am
ultimate goal is to create PPC campaigns that drive results and are better than your competition!
You can do this by studying the types of ads they are using and in which networks or platforms. Are they paying for expensive keywords or conversion-focused phrases? Or is their PPC focused on brand awareness?
analyze messaging and CTAs. Are they creating custo whatsapp russian number m landing pages for every campaign or relying on a few money pages? Knowing this will give you an idea of your competitor’s aims and budget.
Check out our case study of Airbnb’s digital strategy where we saw how they balanced their paid search needs with those of the brand.
SEO competitor analysis
This type of analysis helps you determine what SEO keywords your competitors rank for. This will help you understand their area of focus and figure out how to compete in the battle for keywords.
A few techniques you can use are to:
Compare website performance e.g. page speeds
Find keyword gaps
Compare backlinks and where they get them
Look at strategies on how they rank for more keywords – e.g. do they have a blog or resources section?
Examine top pages and traffic
You can do this by studying the types of ads they are using and in which networks or platforms. Are they paying for expensive keywords or conversion-focused phrases? Or is their PPC focused on brand awareness?
analyze messaging and CTAs. Are they creating custo whatsapp russian number m landing pages for every campaign or relying on a few money pages? Knowing this will give you an idea of your competitor’s aims and budget.
Check out our case study of Airbnb’s digital strategy where we saw how they balanced their paid search needs with those of the brand.
SEO competitor analysis
This type of analysis helps you determine what SEO keywords your competitors rank for. This will help you understand their area of focus and figure out how to compete in the battle for keywords.
A few techniques you can use are to:
Compare website performance e.g. page speeds
Find keyword gaps
Compare backlinks and where they get them
Look at strategies on how they rank for more keywords – e.g. do they have a blog or resources section?
Examine top pages and traffic