Using Meetups to Foster Local Lead Connections

[shishir.seoexpert1]

Objection: a competitor who always touts how feature-rich their solution is compared to yours

Inoculation narrative:

“You mentioned you were also looking gambling data germany at a solution from Company ABC. We see them in our deals from time to time and they have a very feature-rich solution. But many of the customers who evaluated both solutions and ultimately went with us tell us it was because they realized they wouldn’t end up using most of those features and preferred the simplicity and overall lower cost of our product.”



Note: since many of these objections may involve preemptively addressing competitive threats, check out my post on how to talk about your competition.



2. Using Inoculation in Your Marketing Materials
Another great way of circumventing objections before they surface is by simply incorporating them into your website or marketing materials. For example, a simple FAQ (Frequently Asked Questions) section on your pricing page can help explain the difference between the various packages you offer and the type of customer that would be a better fit for one versus another. Many vendors also provide competitive feature comparisons on their websites to help prospective buyers understand the differences between their solutions and approaches and others in the market. While this is often self-serving (it’s still marketing after all) it can circumvent objections and plant competitive landmines in the mind of the customer.