What are Twitter Ads?

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This is a service that allows you to place advertisements on Twitter timelines and search results. Like other SNS, you can deliver advertisements by segmenting based on interests, age, gender, etc.

You can also deliver ads by targeting tweets and keywords used in searches.

By using Twitter ads, you can expect the following three benefits:

Reaching the younger generation
Highly accurate interest targeting
Secondary diffusion is expected
Reaching the younger generation


As you can see from the diagram below, Twitter's core users are mostly young people in their 20s (males). Therefore, it is an ideal platform for products and services that have a high affinity with the younger generation.

Highly accurate interest targeting

In addition, Twitter clearly shows the hobbies president email database and preferences of users through their followers and tweets. Twitter ads can target such user interests with a higher accuracy than other media, making pinpoint targeting possible.


* Data source: Socialwire Inc. "Estimated reach volume by gender and age group using each SNS official advertising tool (YouTube: impressions) and gender ratio"
Secondary diffusion is expected


One of the biggest features of Twitter is the secondary spread of information through retweets. Twitter ads can also be retweeted or liked in the same way as organic tweets, and since there is no charge for retweeted ads, the more you spread information, the lower the cost.

Twitter users tend to share information that interests them with other users and spark conversations about the topic, making it easier for information to spread.

Billing method

With Twitter, you only pay when a specific action occurs, such as a click, a link being visited, or a follower being acquired.


Another feature is that you are not charged for any actions that occur after a retweet, so the more it spreads, the more cost-effective it becomes.

Twitter Ad Formats
Promoted Tweets
Promoted Accounts
Promoted Trends

Promoted Tweets

Promoted Tweets are advertisements that can be displayed on the main Twitter timeline. They are labeled "promoted" to distinguish them from regular Tweets, but they can be retweeted, replied to, liked, and otherwise acted upon in the same way as regular Tweets.

In addition to the timeline, your content will also appear in promoted trend search results, account profiles, official Twitter clients, and more.

Promoted Accounts

Promoted Accounts is a feature that recommends accounts that you may be interested in that you are not currently following, and is an effective form of advertising to increase your followers.


You'll appear in various places on Twitter, including the Recommended People section of your timeline and in search results.

Promoted Trend First View

"Promoted Trends" are ads that appear on your timeline or in the "Featured Trends" section of the "Explore" tab. They allow you to display hashtags with keywords you specify, and when clicked, your ad will appear at the top of Twitter search results for that topic.

"First View" is a video ad space that is displayed for 24 hours and is sold in combination with a Promoted Trend, limited to one company per day. There is also a product called "First View Only" that does not include a Promoted Trend.