If the entrepreneur does not have this knowledge, a code phone number philippines sector attractiveness scoring analysis will be a good complement to the analyses carried out previously. market studies and will serve as a summary with a clear conclusion showing which of the sectors considered will be the most profitable for the company in question.
Only when we know the specificities of the market and have all the information on the sectors under study can we proceed to select the appropriate evaluation criteria. The factors selected must correspond to one of the following three areas:
- market criteria,
- financial criteria,
- technical and organizational criteria.
There is no single set of criteria, as it depends on the specifics of the company for which this analysis is being prepared. They have different needs, so the factors can be freely chosen, depending on what is important for a particular company to enter a given market.
Example of an industry attractiveness scoring analysis:
In this case, the scoring analysis contains 15 universal criteria that can be applied to the vast majority of companies. These factors are rated on a scale of 1 to 5, with each rating assigned a weighting of 1 to 3. The maximum number of points awarded will be 150.