There are two types of conversion:

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macroconversion

The formula is represented by the ratio of the number of target actions to the total number of site visitors, multiplied by 100%. In macroconversion, basic actions, such as purchase or registration, are considered target.

microconversion

Ancillary actions that precede macro-conversion operations. For example: clicking on banners, watching videos, adding products to the cart, reading posts, etc.

These types of conversions are closely related to each other, because albania telegram data macro- takes its origins from micro-conversion. Micro-conversion analysis is important because it allows a business to find non-obvious obstacles on the way of a potential client performing a target action. E-commerce businesses often face this problem when visitors fill an online shopping cart but do not reach the payment process. And the solution to this problem is provided by working with micro-conversion, allowing you to track the stage or page at which the buyer left the site, encountered a problem with the bank at the time of payment, why he added the product to the cart and switched to another.

Conversion is achieved through the process of conversion rate optimization ( CRO ). This model aims to increase the number of visitors by using web analytics data and updates. For example, this is done by:

work on usability;

content generation;

carrying out technical work;

landing page optimization;

working with lead forms.

The conversion rate optimization process involves collecting and analyzing user behavior data. This allows for a better understanding of the needs and preferences of the target audience, which in turn facilitates more effective targeting and personalization of offers. The competitive direction is also affected. Best practices for interacting with the audience, offers, and identity that distinguishes the company from competitors are pulled up. By improving user experience and loyalty, companies increase the average lifetime value of the client.