In an era when the domestic population was constantly growing, it was possible to increase sales by cultivating new customers one after another. However, with the domestic population starting to decline, it is certain that the overall market will shrink in the future. As the room for developing new customers narrows, it is necessary to place more importance than ever on relationships with existing customers. Ambassadors and advocates are enthusiastic fans of companies and brands, and are prime examples of loyal customers who continue to purchase products for many years.
An increasing number of companies are beginning ecuador telegram database to realize the importance of valuing these customers and strengthening relationships. What is marketing anyway? What is marketing anyway? There is no right answer when it comes to marketing! We will clear up some misunderstandings about marketing and introduce some key points to keep in mind. Download PDF The decline of advertising influence One of the reasons why ambassador marketing is gaining attention is that the influence of advertising is declining.
It has become commonplace to see advertisements when using websites and apps. Many users can tell the difference between the content of a website or app and an advertisement. Many users consciously avoid tapping on an advertisement when they realize it is an advertisement. Also, some browsers offer a function to hide ads. For some users, it is no exaggeration to say that "not seeing ads frequently" is one of the conditions for comfortable content operation.
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