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Depending on the customer's environment, the display may be distorted

Posted: Wed Jan 29, 2025 4:26 am
by rifathasann
Unlike email newsletters, in which the same email is sent to all subscribers, step emails require you to design "who," "what," and "when" to send them. It is essential to classify customers based on factors such as conversion points, purchased products, residential area, and attributes, and to design scenarios that are appropriate for each of them. Designing step emails takes time and effort Step emails require time and effort to create content for each step. As the number of email types increases, the amount of work required to create content such as materials and landing pages to which customers are directed also increases.


For example, if you want to introduce customer malaysia telegram database reviews at a certain step, it will be difficult for them to read them via email, so you will need to create a dedicated page to direct them to. It's difficult to create emails that meet customer needs In order to create emails that meet customer needs, it is essential to understand "customer needs." It is essential to analyze the purchasing behavior of existing customers and reflect the results in step emails.


This requires data analysis, but it can be made more efficient by using "email distribution systems," "CRM tools," and "MA tools," which will be described later. How to create step emails How to create step emails The method and steps for creating step emails are explained in the following four steps. Determine the content of CV (conversion) Set up a scenario that matches your target Create step email content Send step emails and measure their effectiveness 1.