Contacts
A higher number of inbound contacts is a clear indicator of the quality of your content, whether it's an invitation to contribute written material, give an interview, share your knowledge, or collaborate in any other way.
Organic traffic
It shows you the number of people who find your website through search engines.
Low organic traffic indicates that the article or page is not optimized as it should be.
To increase organic traffic, you need to pay attention to search engine optimization .
How to measure it:
Google Analytics - Acquisition > All Traffic > Channels > Organic Traffic Group.
If you access this section, italy phone number you will find information about the keywords that people use to find your website.
Dwell time
This metric indicates the average time visitors spend on your page before returning to the search results from which they came.
It is important for your website's SEO for the following reasons: if a user arrives at your page and immediately returns to the results, it will affect your positioning because Google considers this a negative signal.
How to measure it:
Analyze your bounce rate, session duration, and time on page.
If you have a low bounce rate but a long time on site, it means that users are staying on your website, and your dwell time is high.
Backlinks
Backlinks are one of the most important ranking factors, as well as one of the most important metrics in public relations.
Pay special attention to the total number of links (don't forget to exclude spam ones ), the number of unique domains and the quality of the referring domains.
How to measure them:
SEMrush - Domain Analysis > Backlinks. Here you will find the total number of backlinks, referring domains and IPs, new and lost backlinks, most used anchor texts, and much more.
SEMrush Brand Monitoring Tool - Projects > Set up a project > Mentions > Filters > Backlinks > Show mentions and backlinks. You will be able to see all mentions of your brand or product that include links to your website.
SEMrush Content Audit - Projects > Set up a project > Article tracking tab > Add a URL or group of URLs. You will be able to see the total number of backlinks and discover websites that point to a particular post.
Content Management - Content Analyzer
Keywords
With this metric you can understand the behavior of the keywords you have used for your articles.
You will be able to answer questions such as: How many words of my content are ranked in the first three positions on Google? How does my website perform compared to the competition?