Create a scenario that matches your target audience

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Download PDF Why One to One Marketing is Gaining Attention Why is one-to-one marketing attracting attention as an important marketing method now? There are two main reasons for this: There is a demand for improved purchasing experience Modern society is overflowing with goods and services. Consumers do not only buy essential items. As the term suggests, there is a shift from material consumption to experience consumption, and there is a tendency to value the experiences gained from products and services.


To meet the needs of customers who seek special switzerland telegram database experiences, it will be necessary to improve the purchasing experience. People feel a sense of specialness in "things and situations prepared just for them." They tend to be more interested in services that they feel are prepared just for them, rather than services for everyone. The need to improve such customer experiences is what is driving the emphasis on detailed responses through One to One marketing. LTV is becoming more important With Japan's population starting to decline, it is certain that the domestic market will shrink.


Unlike the past, when sales could increase by acquiring new customers one after another, companies are now required to acquire repeat customers. It is now important to increase LTV (customer lifetime value), which is the cumulative total profits that a customer brings to a company over their lifetime, and to cultivate fans and loyal customers. Companies now need to increase customer satisfaction and become "special companies and brands" in the eyes of their customers. One-to-one marketing, which meets the desires of each individual customer and appeals to their needs, is considered to be one of the important strategies for improving LTV.