4 tips to improve your website and increase conversions

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Want to know how to improve your website to increase conversions, such as sales and registrations? Check out these simple tips and try to understand your audience!
Increasing conversions, whether sales or registrations, for example, is an essential task to survive in an increasingly competitive market, regardless of the niche and area of ​​activity.

Among the available strategies, the application of marketing and usability concepts can help a lot at this time.

These are somewhat old principles, but they are still morocco number dataset today and make a big difference.

Want to know more? Then keep reading!

illustration of various percentage symbols; in front, the text How to Increase Conversions
Index

1. Ockham's Razor, or Law of Parsimony
2. Pareto Principle, or 80/20 Rule
3. Hick-Hyman Law
4. Fitts' Law
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1. Ockham's Razor, or Law of Parsimony
Ockham's Razor, also known as the Law of Parsimony, is a logical foundation that says the simplest answer to a problem is almost always the best solution .

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This concept is credited to William of Ockham, a 15th-century Franciscan friar, theologian, and philosopher.

Although he was not exactly the one who created this way of thinking, he is credited with popularizing and using it over the years.

The less unnecessary information a website has, the more direct it will be. In other words, the customer will not have to be distracted from getting what they want, which will make sales or lead capture much easier.

With that in mind, consider another tip based on this concept: eliminate everything possible without affecting the usability of your website .

For example: when two elements have the same function, choose the simpler one and remove the more complex one. Or: if some sections of your website are rarely or not viewed at all (i.e., they are not useful), remove them.

This way, you will have a fully functional website , without unnecessary features and that gets straight to the point.

2. Pareto Principle, or 80/20 Rule
The Pareto Principle is another concept that can be used to increase the performance of your website. This principle, created by Joseph Moses Juran , states that 80% of the effects are the result of 20% of the causes .

For example: 20% of customers are responsible for 80% of profits, or 20% of products/services are responsible for 80% of sales.

But the proportion will not always be exactly 20/80 – that is, 30/70, or “broken” numbers will also work. In this sense, what is important is to highlight a minority responsible for the majority of conversions.

In other words, the basic issue of this principle is that a small portion (of resources, users, products, services, pages, etc.) has a significant impact on the website's results.

Following this line of reasoning, your website pages should have easy access to those 20% of products and services that are responsible for 80% of revenue (or profit) .

And if 80% of your leads only see 20% of your landing page content (which can be analyzed using heat maps ), why not remove that 80% of less useful content? Your page will be lighter and more objective.

In short, the Pareto Principle aims to tell you, through numbers, what to prioritize to have more conversions.