Lead Conversion: Complete List with All Channels + Examples
Posted: Wed Jan 29, 2025 6:14 am
Published by
Fernanda Andreazzi
/ Lead Generation / Lead Conversion: Complete List with All Channels + Examples
Summary [ Hide ]
1 More than Leads — Qualified Leads
2 What are the Most Common Channels for Lead Conversion?
3 Lead Conversion Using Unconventional Methods
Updated on 01/08/2025
Lead conversion happens every day across singapore number dataset channels for thousands and thousands of brands across Brazil.
In fact, lead conversion work, at least in the last 10 years, is one of the most important in all of digital marketing.
Even more so in more specific segments, such as B2B. The need to have a good list of leads is directly related to the sales that the brand will make.
But generating this list is complicated. One of the points that causes the most doubts is precisely which channel to use to convert leads.
There are some recommended channels that everyone uses from time to time, but there are also other channels that end up being left aside.
Today we’re going to talk about these two realities. We’re going to talk about these two major categories of lead conversion channels: the ones everyone uses and the ones everyone forgets about.
But first, we need to talk about the quality of your leads:
More than Leads — Qualified Leads
Two hands shaking hands.
We compiled data and statistics on lead generation and one of these data points really caught our attention: companies' biggest concern today is lead generation.
This data, presented by BrightTALK , shows that most of the companies analyzed spend more than half of their available marketing budget on lead generation.
This is because the generation of these leads, together with the tracking potential that digital marketing brings, ensures that companies have much better chances in their sales.
It is possible to generate leads with Inbound Marketing and Outbound Marketing , but the most important thing is, without a doubt, generating and qualifying them.
But it is precisely this qualification that many people get confused about. According to a survey by Ascend2, also presented in this statistics article, less than half of the companies analyzed have qualification strategies in place.
It is important to talk about lead qualification because it is through this that lead generation becomes more efficient.
With qualified leads, you spend less time on conversions that aren’t a good fit for your brand or sales process.
For example: you have ICPs, or ideal customer profiles, but you don't sell to them alone. There is a whole range of people you can sell to, and some of these people are the best customers you could have.
Likewise, there is a range of people who are customers you don't want to have .
If you are a mechanic shop specializing in exhausts, you don't want to generate leads for engine grinding.
If you're a vinyl record store, you don't want to generate customers who don't listen to music often.
That’s what lead qualification is all about: finding ways to get more information about a lead before you approach them or invest more time and resources into them.
This is done in a few different ways. We'll talk about them below:
Qualification at the Time of Conversion
This is the most common way to qualify leads: at the time of their conversion.
In this case, the brand will generally work with lead qualification questions right from the first contact.
There are two main ways to do this work:
Through the conversion form: here, the form that the person is filling out to convert into a lead (the form for delivering an e-book, for example) comes with specific questions that will qualify them;
Through chatbots: brands also use chatbots as a conversion resource. Here, you are the one who configures the flows and questions that the chatbot asks the user.
We even have a text that discusses lead qualification questions and provides several examples.
The main point here is to understand that lead qualification questions are asked at the time of conversion, right?
In this case, a chatbot is always more recommended than a capture form.
Asking too many questions on this form ends up creating a lot of work for the lead, whereas a chatbot takes this approach in a personalized and conversational way.
Qualification by Nutrition Flow
Another way to qualify leads is through the nurturing flows you create to move them along the marketing and sales funnel .
It works like this: you generate leads, which may already be initially qualified, and then you qualify them further according to the company's business objectives.
For example, you’ve generated qualified leads that could become customers, right? These qualified leads are more likely to close a sale with you than unqualified leads.
Fernanda Andreazzi
/ Lead Generation / Lead Conversion: Complete List with All Channels + Examples
Summary [ Hide ]
1 More than Leads — Qualified Leads
2 What are the Most Common Channels for Lead Conversion?
3 Lead Conversion Using Unconventional Methods
Updated on 01/08/2025
Lead conversion happens every day across singapore number dataset channels for thousands and thousands of brands across Brazil.
In fact, lead conversion work, at least in the last 10 years, is one of the most important in all of digital marketing.
Even more so in more specific segments, such as B2B. The need to have a good list of leads is directly related to the sales that the brand will make.
But generating this list is complicated. One of the points that causes the most doubts is precisely which channel to use to convert leads.
There are some recommended channels that everyone uses from time to time, but there are also other channels that end up being left aside.
Today we’re going to talk about these two realities. We’re going to talk about these two major categories of lead conversion channels: the ones everyone uses and the ones everyone forgets about.
But first, we need to talk about the quality of your leads:
More than Leads — Qualified Leads
Two hands shaking hands.
We compiled data and statistics on lead generation and one of these data points really caught our attention: companies' biggest concern today is lead generation.
This data, presented by BrightTALK , shows that most of the companies analyzed spend more than half of their available marketing budget on lead generation.
This is because the generation of these leads, together with the tracking potential that digital marketing brings, ensures that companies have much better chances in their sales.
It is possible to generate leads with Inbound Marketing and Outbound Marketing , but the most important thing is, without a doubt, generating and qualifying them.
But it is precisely this qualification that many people get confused about. According to a survey by Ascend2, also presented in this statistics article, less than half of the companies analyzed have qualification strategies in place.
It is important to talk about lead qualification because it is through this that lead generation becomes more efficient.
With qualified leads, you spend less time on conversions that aren’t a good fit for your brand or sales process.
For example: you have ICPs, or ideal customer profiles, but you don't sell to them alone. There is a whole range of people you can sell to, and some of these people are the best customers you could have.
Likewise, there is a range of people who are customers you don't want to have .
If you are a mechanic shop specializing in exhausts, you don't want to generate leads for engine grinding.
If you're a vinyl record store, you don't want to generate customers who don't listen to music often.
That’s what lead qualification is all about: finding ways to get more information about a lead before you approach them or invest more time and resources into them.
This is done in a few different ways. We'll talk about them below:
Qualification at the Time of Conversion
This is the most common way to qualify leads: at the time of their conversion.
In this case, the brand will generally work with lead qualification questions right from the first contact.
There are two main ways to do this work:
Through the conversion form: here, the form that the person is filling out to convert into a lead (the form for delivering an e-book, for example) comes with specific questions that will qualify them;
Through chatbots: brands also use chatbots as a conversion resource. Here, you are the one who configures the flows and questions that the chatbot asks the user.
We even have a text that discusses lead qualification questions and provides several examples.
The main point here is to understand that lead qualification questions are asked at the time of conversion, right?
In this case, a chatbot is always more recommended than a capture form.
Asking too many questions on this form ends up creating a lot of work for the lead, whereas a chatbot takes this approach in a personalized and conversational way.
Qualification by Nutrition Flow
Another way to qualify leads is through the nurturing flows you create to move them along the marketing and sales funnel .
It works like this: you generate leads, which may already be initially qualified, and then you qualify them further according to the company's business objectives.
For example, you’ve generated qualified leads that could become customers, right? These qualified leads are more likely to close a sale with you than unqualified leads.