The B2B environment is associated with high price margins and low inventory turnover. Generally, the bulk of sales are of high economic value or long-term customer-supplier contracts. This has multiple indonesia business email list consequences on how SEO should be approached.
B2B SEO is a niche strategy. We target a few potential clients with a lot of individual value. This means that when executing our B2B SEO strategy we will encounter very low search volumes and conversion rates compared to B2C markets.
We need to offer a professional image and high-quality content, useful and relevant. In this way, our company will become an authority for the customer. They will trust it and will be much more likely to eventually decide to buy.
With a mere informational search intent, the customer may come to our website to learn more about a certain topic. This leads them to learn about our brand. At that point, we will have the opportunity to educate them and offer them technical and expert information. In the future, by recognizing our brand, they are likely to trust us more than the competition.