As a copywriter to a copywriter: what I wish I had heard when I started working with text

[sumaiyakhatun26]

Over the past 3 years in copywriting, I have picked up a lot of tricks that help me in my work. I want to share some of them with those who are just starting out in the profession. I hope it will be useful. Let's go!

Nobody likes too serious… neither people nor texts
This was my first mistake. I wanted to cram all the words and wisdom I knew into defenseless sentences. No jokes – only seriousness, only hardcore. But it doesn’t work that way. Texts with humor are more “warm”, they have more chances to be read and commented on. And you have less chances to become a bore on the Internet.

How to fill texts with funny moments that will melt readers' hearts? I'll tell you more.

Meme
Illustrate your texts with memes or make references to them. For example, you write brazil rcs data a selection of entertainment during a long weekend in the city, when all your friends went to Odessa without you. Nothing says about a person’s feelings better than the meme “Congratulations, of course, but not from the bottom of your heart.” It’s as if you’re happy for your friends, but it would be more pleasant to be happy by the sea. Do you agree?

Meme
Unexpected comparisons
The products you write about can become living heroes. Imagine that you are preparing a post about a French cosmetics brand. You can write like this: “The new French brand “Lamur-Tuzhour” on the website!” Or you can write like this: “The Frenchman in your bathroom? Oui! The brand “Lamur-Tuzhour” has appeared on the website to turn every shower and bath into a celebration of aroma and tenderness.” It is not difficult to guess what will cause more emotions.

Unexpected comparisons
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