EEAT: What is it and how does it boost your website’s SEO positioning?

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In a digital world, where content quality has always been an important factor, Google cannot afford to rank content with little reliability. This could affect its own reputation and users who are looking for reliable and quality content. Therefore, today's topic will be: EEA: what is it and how does it boost your website's SEO positioning?

As you may know, Google constantly updates its algorithms in order to offer users more accurate, relevant and quality information. For this reason, in recent years, to help companies optimize their china number dataset in search engines, it introduced the concept of EEAT, the acronym in English for Expertise, Knowledge, Authority and Trust. This new tool helps evaluate not only the quality of the information on a Web page, but also the experience and credibility of the content creator. Therefore, having this information, the content can be positioned in search results.

Table of contents
1. What does EEAT mean?
2. How does it boost your website's SEO positioning?

1.What does EEAT mean?
Experience: Google values ​​that the content of a website is created by entities with experience in the subject, since this ensures that users receive information from reliable sources.
Knowledge: Google recognizes the importance of creators having specialized knowledge and skills and being recognized in their field.
Authority: Google values ​​a website as having authority. That is, it has the recognition of the community and is frequently cited as a reference for its quality and reliability.
Trust: Google recognizes a trustworthy website as one that has clear policies, secure data, and offers honest and verifiable information.


2. How does it boost your website's SEO positioning?
By implementing Google's EEA concept, you will improve the user experience on your website. Because your brand communication is not only based on whether you provide useful information for your users, but also on how you communicate it so that your audience understands it and finds it interesting.

If your website has accurate, useful content created by an expert on the subject, it is very likely to improve its visibility. Therefore, it will also rank efficiently in Google search results.

It is worth noting that by following the EEA guidelines, you will be helping Google algorithms such as Bert (a system based on artificial intelligence (AI). This allows Google to better understand the language that users use when performing a search and decide whether your website is reliable or not.

By implementing the tips below, you can improve your website's EEAT and achieve better SEO positioning:

Make sure you publish accurate and useful content : Conduct thorough research and provide relevant and valuable information for your users. Avoid providing inaccurate or false information, as you will not only lose credibility with your audience and search engines, but Google may penalize you.