MM: So far we have had several models available:

[sumaiyakhatun26]

Differences between Google Analytics 3 and Google Analytics 4
AJ: How is this model different from those currently available in GA3?


1) Last Click Model – 100% of purchases are attributed to the last source in the funnel.

2) First click model – in this model we can see what source opened the purchase path, where cambodia rcs data users first came to us from, which is also a valuable source of analysis.

It's not that we should forget about the first and last click models, because it's all a matter of comparisons, analysis that we will conduct. We just have to approach it consciously.

In the case of the last click, we look at which sources close the sale, and in the case of the first click – which ones open it.

3) Time-lapse model – depending on which source was closest to making a purchase or other goal, it received a larger share.

4) Linear models – regardless of where in the user path a given source appeared, each of them received the same share.

The most advanced model is one that uses algorithms to assess the actual share of this source.