Setting goals with Google Analytics

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When using Google Analytics, it is always a good idea to set goals in order to be able to verify whether the communication strategy that has been drawn up when creating a website is the best. This can also apply to online stores, since the owners of these stores are interested in knowing how much the products they sell have sold. Depending on the results, it could be justified whether an advertising campaign should be implemented or, if one has been carried out, to know if it has been the right decision in order to bring more traffic to the website.

These objectives are known as goals and they can be any goal that the administrator sets, such as getting a certain number of Internet users to subscribe to the website's newsletters, or getting a certain ghana number dataset of applications downloaded per month, or establishing a minimum time spent by each Internet user, which can be 3 or 5 minutes, among others. The versatility of Google Analytics is such that the administrator has the possibility of setting up to a maximum of 20 objectives or goals, which can be divided into groups of 5.

Goals can be classified according to the length of the visit and the pages that each Internet user viewed during their visit. On the other hand, Google Analytics can help the administrator specify the steps that each visitor will take to achieve an objective, which will be complemented by the display of the abandonment rate, that is, at what point in this navigation process the user leaves the website. As a tool for SEO purposes , Google Analytics is very complex since it offers the possibility of providing multi-channel results, giving us a better overview to determine if the objectives were met, through the use of various sources of information, helping the administrator to make the best decisions to correctly optimize the website.