When we have a lot of products

[sumaiyakhatun26]

Anita: Definitely for e-commerce. that we want to present nicely, we have the opportunity to create categories in the collection that we can describe. This gives us great opportunities to present our product. Also, if we have a lot of interesting photos, we can use the lookbook format. It allows us to scroll through the ad, and by clicking on it, see the marked products.

Artur: So, in the context of e-commerce, it's quite similar to an advert for a product catalogue displayed as a carousel. Or not? Or am I wrong?

Anita: Yes. It's similar, but it gives us additional possibilities. So, for example, creating our own labels, which, for example, at the time of promotion, allows us to add a special graphic with promotional text.

Artur: I see. So there are much greater possibilities for visual juggling than in a situation greece rcs data where we only have blocks scrolling sideways in a carousel, and any changes require external tools.

Anita: Yes.

Artur: And have you ever launched the collection format for services or individual projects? Do you have any examples or advice in this regard?

Anita: Yes. If it's not a typical e-commerce, where we have a catalog (because we can use a catalog in the store format and in the lookbook format), and if we don't have such a catalog, it's worth focusing on the customer acquisition format, where at the beginning we can insert an image or video, and at the end we have a carousel. I usually insert graphics with text and use it when selling courses.

Artur: Oh, please! And you confirm that the effectiveness of this type of format, despite it being an additional step, is higher than with a standard, ordinary, simple ad?

Anita: I use this when selling courses. My favorite advert usually looks like this: at the top I place a video, which can be up to two minutes long. The video talks about what the course looks like, as well as an invitation to participate in it. At the bottom I place graphics explaining the individual blocks of the course.