Nothing can take the place of such interactions

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We have added several new track topics this year, including Purposeful Marketing, content planning/operations, Content Experiences, content ROI and masters of Content Marketing (which will feature presentations from past Content Marketing Award winners). These are in addition to popular topics such as visual storytelling, content strategy, and demand generation. How do you see the return of in-person events? Last year CMW was a hybrid event, but in 2022 we start to see a worldwide return to “normal” pre-pandemic life. Do you think marketers will go back to in-person events? Are the face-to-face and the online versions of CMW going to merge? There is definitely pent-up demand for marketers to return to in-person events.


Connections, and experiences! But we know that travel for many marketers is france phone number list still not possible – either due to Covid fears, budgetary issues, or scheduling conflicts – so we are committed to providing a virtual experience for them. This year, instead of running concurrent in-person and virtual events, we’ll run the virtual experience the week after the in-person event. It will include recordings of all the main conference sessions as well as live elements. Our goal is to create great content experiences for in-person and virtual attendees.


We are in the middle of a discussion about the end of the third-party data. Also, we saw a relevant growth of Digital Marketing during the pandemic. How do you see the growth of Content Marketing during this period of time? How is Content Marketing evolving? When we analyzed our annual Benchmarks, Budgets and Trends survey data last year, it was crystal clear that companies woke up to the power of Content Marketing during the pandemic. That led to increased budgets for 2021 and 2022, with expected investments in video, events (digital, in-person, hybrid), owned-media assets, and paid media.