There are four main types of keyword intent

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1. Analyze keywords based on buyer intent.
When researching keywords, it is important to consider not only their popularity in your industry, but also the intent of the target audience. This is related to the goals behind the search query. To determine this, pay attention to the specific phrases and terms that users enter into search engines.



Informational . When a user wants to get information about a ameriplan email listproduct. Often includes questions like "how" and "what". In these cases, the search engine is looking for more detailed information on the topic.
Commercial . The user is ready to buy, knows what he needs, and is looking for information on where to find it.
Geolocation-based : These are search queries that take your current location into account to provide more relevant results.
Navigational - The type of search queries that users enter to find a specific site or web page.

To determine keywords based on user intent, you can use several tools: Google Keyword Planner, Yandex Wordstat, Ubersuggest, and Answer the Public. In addition, tools for mass key collection will be useful - Key Collector, Keyso, "Topvisor".

2. Don't forget about mid- and low-frequency keywords.
Such keys have a relatively low frequency of use, but are more convertible, since the user already knows exactly what he needs.

Mid- and low-frequency keywords reflect what the potential customer is looking for and their intentions. For example, “shoes” is a high-frequency keyword, while “buy winter Adidas sneakers for men” is a low-frequency keyword that provides specific information about the buyer’s likely next steps.

Mid- and low-frequency keywords are a valuable source of traffic. They are especially useful for:


highly competitive areas;
increasing conversions;
improving the ranking of new sites (provided that the site contains information that meets user requests).

3. Write metadata based on the semantic core.
Metadata or meta tags are elements of the HTML code of a page that ensure its optimization for search engines. After collecting the semantic core, the most important task is filling in the metadata.