It also turns out that practically no one

[sumaiyakhatun26]

Myth #4 – Right Column, Messenger, Instagram Stories Don't Work
Instead of Messenger, the right column, or Instagram, you can insert any medium. This is a common myth. Some people believe that some placements are worse because no one clicks on them. And they believe this only because they don't do it themselves.

In trainings, when we talk about ad placements, I always ask the question:

“Ladies and gentlemen, who among you clicks on the ads on Messenger that appear between users in the app?”

Rarely, once in several groups, someone will raise their hand.

I also ask for the record:

“Who among you clicks on the ads in the right column? The ones that appear lebanon rcs data on the side?”



Then I show a few screenshots of the breakdown of purchases by placement, in online stores we work with. And it turns out that, for example, the right column or Messenger generate at least as many, if not twice as many conversions as the beloved placement, which is Instagram Stories.

It is worth realizing that we are not our own target group. Or we do not behave like our own target group, or like each of its representatives. That is why I recommend experimenting.

If you hear somewhere that something doesn't work, ask yourself if these are facts or opinions. What is the basis for someone saying that? Their own, individual experience, or perhaps some broader information? Even if they have data that confirms it, it is possible that you will be that unique snowflake for whom this solution works.

When it comes to placements, I recorded a separate podcast episode that I highly recommend. You will learn from it which type of placements is better – automatic or manual – which ones should be used and in what conditions.