Cool image film who is behind it

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If an image film could be nominated for an Oscar, everyone who worked on it would win. Some customers are surprised: isn't one cameraman enough to shoot a video commercial? Definitely not for this format. It is clear from the previous paragraph: for an image film to be "awful", a whole team is needed. From a creative director who will skillfully "pull" the client's true values, the company's global mission and formulate the main idea of ​​the film to an editor who will select the most beautiful successful shots from all the footage and create a complete picture from them. But these are only two people. The following work in tandem with them:


screenwriter (will write the script);

director (will transfer images from paper to screen);

production designer (knows how to photograph, for bank email database example, an ordinary welding machine so that it looks like a miracle of engineering);

director of photography (a professional with cinematographic training will make the image atmospheric and evoke warm feelings);

stylist (will create images for everyone who appears in the frame);

make-up artist (will do make-up, fix your hair);

actors (real employees can get lost in front of the camera, but professional actors will play the necessary emotions just right);

composer (an image film is exclusive, so the soundtrack must also be exclusive).


By the way, the creative director plays his part not only at the beginning. This is the person who monitors all stages of the filming process so that the idea and concept are fully realized.

Conclusion: without a team of professionals, an image film will not work. Or it will be an ordinary video advertisement that does not “grab the heart”.

Will an image film work?
Always. Because a high-quality image film made by a group of professionals will play on the most sensitive strings of the viewer's soul. It is the way humans are made that they constantly strive for development. As soon as the basic needs are satisfied (food, shelter, safety, etc.), a person begins to move on - higher and higher up Maslow's pyramid. People vitally need to feel their involvement in a great, important, useful cause for all of humanity. These are the emotions that an image film can give. Viewers will certainly respond to the high values ​​that it conveys, and they will want to know more about the company. Someone will become its employee, and someone - a regular customer.