Five neural networks that will simplify or completely close the tasks of a marketer

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A marketer is a multifunctional specialist. To develop a strategy for promoting a product or service, he or she researches the market, analyzes the audience, creates advertising campaigns, participates in the creation of creatives, websites, scripts, and much more.

Doing this amount of work on your own is resource-intensive. What to do if there are no specialists to whom you could delegate some of the marketing tasks? In 2024, the easiest way is to turn to neural networks for help.

In this article, we tell you how a marketer can use betting email database artificial intelligence in their work to solve routine tasks faster and save the company money on hiring additional employees. Specialists from i2crm have selected five neural networks that will help marketers work more efficiently.

For what tasks to use neural networks
A marketer is responsible for a wide range of tasks. He or she studies the market and competitors, creates a portrait of the target audience, develops and launches promotion strategies, and then analyzes their effectiveness, tests hypotheses, develops brand communications with clients – sets the Tone of Voice.




To implement broad tasks, a marketer needs to work with narrower areas:


selection and analysis of audience segments;
conducting SEO optimization;
development of a content plan;
writing technical specifications for a designer, copywriter, PR and SMM managers;
generating posts, sales letters, cases, headlines, content ideas, sales scripts, scenarios, etc.;
layout of email newsletters, websites and landing pages;
image generation;
selection of engaging mechanics with the audience.

Even if a marketer has never created websites using a constructor, he should be able to provide a technical task for developing a landing page to a third-party specialist.

Artificial intelligence will easily cope with the above tasks in 2024. Next, we will consider five neural networks that are useful for a marketer: YandexGPT, Airuco, Midjourney, Looka and WriteMail.ai. Let's say a few words about the "fate" of ChatGPT in Russia.

YandexGPT 2
What marketing tasks does it solve? Generates text and any content; analyzes data; creates reports; generates chatbot scripts and sales funnels for mailings; creates SEO descriptions; helps prepare answers to customer questions.

Pros

Free and works in the Russian Federation without restrictions.
Trained on information up to and including March 2023.
There is a function of a brief retelling. It saves time when you need to get acquainted with a large amount of material.
Supports voice interface.

Cons

The model lags behind ChatGPT in development.
He gets facts wrong and often makes things up.
Doesn't always personalize the request.
Available in Russian only.

Airuco
What marketing tasks does it solve? Generates content and images for the website, social networks, advertising campaigns; writes SEO articles, reviews and press releases; does rewrites; writes texts according to AIDA, 4P, BAB models; helps describe the advantages and disadvantages of a product, service or website.